Regional Marketing Manager

Infinity Home Services; Boston (MA); Hybrid; USD 95,000 - 130,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

Paid time off (PTO)

Paid holidays

Life Insurance

401k with match

Job summary

Infinity Home Services seeks a Regional Marketing Manager to spearhead multi-brand regional strategies in the Greater Boston area. This role balances strategic planning with hands-on execution across digital, traditional, and local channels to drive lead generation and brand growth.

You will oversee budgets, campaign performance, and data-driven optimization while collaborating with central marketing teams and local coordinators to deliver high‑ROI programs and standardized playbooks.

Qualifications

• 5+ years of marketing experience across multi-channel strategies and lead generation.
• Experience in home services, franchise marketing, or multi-brand environments is a plus.
• Proven ability to manage regional marketing budgets and optimize campaigns for growth.
• Strong understanding of paid and organic digital marketing, direct response, local marketing, events and traditional media.
• Excellent project management and cross-team leadership with a data-driven mindset.
• Creative problem-solving and results-oriented thinking with a fast-paced, collaborative environment.
• Willingness to travel up to 25% of the time.

Responsibilities

• Develop regional marketing strategies aligned with brand objectives and growth goals.
• Own day-to-day marketing operations across digital, traditional, and local initiatives.
• Manage demand generation, campaign execution, and performance tracking for local brands.
• Analyze KPIs and ROI, provide insights to optimize campaigns and budget allocation.
• Collaborate with central marketing teams to ensure data accuracy and alignment with brand standards.
• Lead cross-brand synergies and develop standardized playbooks for scalable programs.
• Oversee multi-channel campaigns including SEO, PPC, paid social, email, and events.
• Partner with agencies and vendors to deliver measurable value and optimized spend.
• Drive local events, sponsorships, and community engagement to boost brand awareness.

Skills

Marketing strategy

Multi-channel marketing

Lead generation

Budget management

Data-driven analytics

Team leadership

Travel readiness

Job description

Ideal candidates are located in Greater Boston Area

25% Travel within operating footprint

Role Overview

As an essential part of the Marketing team and reporting to the Chief Marketing Officer, you will work closely with cross-functional teams to develop and execute multi-channel marketing strategies to drive lead generation, customer acquisition, and brand growth within their region as assigned.

This role requires a balance of strategic planning and hands‑on execution, collaborating with central marketing teams, brand presidents, and local marketing coordinators to ensure high‑performance marketing outcomes.

As the primary marketing leader within a designated region, the RMM is responsible for budget oversight, campaign performance, data analysis, and optimizing marketing programs to ensure ROI. This role is also responsible for identifying synergies across brands, standardizing best

practices, and ensuring marketing efforts align with overall business objectives.

You will be part of a very collaborative, very agile team working collectively to fulfill our mission of Saving our Communities from Unscrupulous Contractors by welcoming ethical and trustworthy brands into our family. We promise an open and transparent environment where you’ll be surrounded by highly intelligent people all working together toward a common goal.

Key Responsibilities

• Marketing Strategy & Execution: Develop and execute regional marketing strategies aligned with brand objectives and business growth goals. Own day‑to‑day marketing operations, ensuring seamless execution across digital, traditional, and local marketing initiatives. Work closely with local brands to manage the demand generation marketing, campaign execution, and performance tracking. Provide insights and direction to optimize customer acquisition, retention, and referral strategies.
• Data & Analytics: Ensure consistent measurement and accountability for marketing performance, leveraging data‑driven insights for optimization. Collaborate with central marketing teams (Digital, SEO, Lead Generation) to validate data accuracy, interpret trends, and adjust marketing strategies accordingly. Monitor key performance indicators (KPIs), such as lead volume, ROI, conversion rates, and brand performance metrics.
• Budget Management & Performance Optimization: Develop, track, and manage the marketing budget for assigned brands, ensuring efficient allocation of ad spend. Forecast marketing expenses and ensure alignment with overall financial targets. Identify opportunities to optimize spend by reallocating budgets based on performance and strategic priorities.
• Cross‑Brand Synergies & Standardization: Identify, implement, and manage cross‑brand synergies to improve efficiency and effectiveness across marketing programs. Develop standardized playbooks and toolkits that can be scaled across multiple brands. Work with the central team to create shared processes, negotiate vendor contracts, and leverage economies of scale.
• Multi‑Channel Campaign Management: Oversee digital marketing initiatives, including SEO, PPC, LSA, paid social, and website strategy, in partnership with central digital teams. Oversee regional execution of direct mail, traditional media (TV, radio, billboards), local events, sponsorships, and grassroots marketing efforts. Work with creative teams to develop and refine brand messaging, ensuring alignment with overarching brand identity.
• Agency & Vendor Relations: Collaborate with the Central Marketing Team to manage relationships with marketing agencies, media vendors, and third‑party service providers. Provide input on brand‑specific marketing needs and ensure agency partners deliver measurable value.
• Local Events & Community Engagement: Develop and oversee local event strategies that drive brand awareness and customer engagement. Work closely with brands to execute events, track performance, and integrate event‑driven leads into the broader marketing funnel. Identify strategic sponsorship opportunities that align with brand positioning and regional market dynamics.
• Customer Loyalty & Referral Marketing: Support programs that drive repeat business and customer referrals. Work with sales teams and local marketers to enhance customer experience touchpoints that lead to brand advocacy. Optimize review solicitation processes and manage online reputation strategies.
• Lead Management & Conversion Optimization: Partner with inside sales, customer service, and digital teams to improve lead conversion rates. Analyze the marketing funnel to identify gaps and implement solutions to increase speed‑to‑lead and overall conversion efficiency. Ensure marketing automation tools (email, SMS, outbound) support customer engagement and lead nurturing efforts.

Requirements

• 5+ years of marketing experience, with a strong background in multi‑channel marketing, digital strategy, and lead generation.
• Experience in home services, franchise marketing, or multi‑brand environments is a plus.
• Proven ability to manage regional marketing budgets, analyze performance data, and optimize campaigns for growth.
• Strong understanding of paid and organic digital marketing, direct response, local marketing, traditional media, event marketing, and customer lifecycle strategies.
• Excellent project management and leadership skills, with the ability to drive collaboration across teams.
• Data‑driven mindset with the ability to interpret analytics and adjust strategies accordingly.
• Creative problem‑solving abilities, and a results‑oriented mindset.
• Self‑starter and comfortable working in a fast‑paced, team‑based environment.
• Additional job duties as assigned.
• Ability to travel up to 25% of the time.
• Opportunities for professional growth and development tied to your personal interests
• A transparent, supportive, and collaborative work environment
• The chance to make a positive impact on our communities and the environment
• Competitive: Health, dental, and vision coverage; PTO; Paid Holidays; Life Insurance; 401k with match

About us

Infinity Home Services (“IHS”) was founded by Wisconsin entrepreneurs with a simple but ambitious goal: to raise the standard of residential roofing and exterior remodeling and “Save our Communities from Unscrupulous Contractors.”

Today, we are recognized as a leader in our industry delivering exceptional roofing, windows, and siding installation services using only the most trusted, top‑quality materials.

Our platform brings together a family of respected local brands, empowering each to enhance service delivery, strengthen community presence, and expand market share. We stand behind every job we perform, using top quality materials, best‑in‑class installation practices, and an ongoing commitment to do the right thing.

IHS is rapidly expanding both organically and through strategic acquisitions. As we shape the future of the Home Services industry, we seek ethical, forward‑thinking professionals who bring innovation, integrity, and craftsmanship to their roles. The work we perform directly protects our customers’ most important investment, their homes!

IHS is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.