Regional Marketing & Leasing Director

Liberty Military Housing; San Diego (CA); On-site; USD 94,000 - 101,000; Full time

Benefits offered by this job

Platinum-Level medical, dental &Vision

ESOP

401(k) with company match

Education reimbursement

Paid time off

Wellness benefits

Career growth opportunities

Life and AD&D Insurance

Job summary

Liberty Military Housing in San Diego, CA seeks a Regional Marketing & Leasing Director to lead regional marketing, pricing, and leasing strategies that drive occupancy and revenue. You will guide a portfolio of multifamily assets, set goals, analyze performance, and collaborate with onsite teams to execute innovative campaigns.

The role requires 1–3 years of marketing experience in multifamily housing, a BA/BS preferred, strong communication and analytical skills, and CRM proficiency.

Qualifications

• Minimum of one to three years of marketing experience; prefer experience in multifamily property management.
• BA/BS degree strongly preferred but not required.
• Excellent written, verbal and customer service skills. Ability to persuasively express ideas and opinions to individuals and groups.
• Proficiency in current technology and social media.
• Analytical skills with previous experience developing strategic marketing plans.
• Proven track record of achieving marketing goals and demonstrating results from previous positions.
• Proven track record in establishing and maintaining strong relationships with management team.
• Knowledge of market rent pricing philosophies.
• Strong leadership and interpersonal skills, including the ability to work with senior executives and their teams.
• Understanding the organization’s markets and competitive dynamics.
• Maintain a current driver’s license.
• Ability to lift 40 lbs.
• Flexibility to work evenings/weekends.

Responsibilities

• Increase occupancy and revenue by guiding a portfolio of multifamily assets with strategic marketing programs.
• Review and apply analytics at property and market level to improve performance.
• Set occupancy goals and communicate to onsite teams.
• Monitor and set market rent and renewal rates.
• Oversee the regional leasing team.
• Collaborate with onsite teams to craft strategies based on market data.
• Assist sites with outreach and direct marketing programs.
• Develop strategic marketing plans for properties.
• Create marketing plans to attract target audiences and meet business objectives.
• Develop and manage a social media calendar for brand awareness and lead generation.
• Oversee ILS platforms and report monthly to sites.
• Ensure pricing is accurate and reflected on materials and website.
• Conduct site visits to ensure materials are in good standing.
• Work with National Training Team to develop marketing and CRM training.
• Perform site audits to ensure leasing processes follow LMH policy.
• Partner with RPMs and RMDs to create move-in orientation for residents.
• Coordinate with National Marketing Team to implement programs and social contests.
• Develop marketing materials using brand guidelines.
• Create strategic plans and attend events like open houses and renewal parties.
• Assist Community Services Director to build regional partnerships.
• Prepare weekly and monthly reports for RVP.

Skills

Marketing experience

Multifamily

Social media proficiency

Analytics

Leadership

Communication

Education

Bachelor's degree

Tools

CRM

Job description

Liberty Military Housing in San Diego, CA seeks a Regional Marketing & Leasing Director to lead regional marketing, pricing, and leasing strategies that drive occupancy and revenue. You will guide a portfolio of multifamily assets, set goals, analyze performance, and collaborate with onsite teams to execute innovative campaigns.

The role requires 1–3 years of marketing experience in multifamily housing, a BA/BS preferred, strong communication and analytical skills, and CRM proficiency.