Regional Leasing & Outreach Director

Liberty Military Housing; San Diego (CA); On-site; USD 94,000 - 101,000; Full time

Benefits offered by this job

Platinum-Level medical, dental &Vision

ESOP

401(k) with company match

Education reimbursement

Paid time off

Wellness benefits

Career growth opportunities

Life and AD&D Insurance

Job summary

Liberty Military Housing in San Diego, CA seeks a Regional Marketing & Leasing Director to lead regional marketing, pricing, and leasing strategies that drive occupancy and revenue. You will guide a portfolio of multifamily assets, set goals, analyze performance, and collaborate with onsite teams to execute innovative campaigns.

The role requires 1–3 years of marketing experience in multifamily housing, a BA/BS preferred, strong communication and analytical skills, and CRM proficiency.

Qualifications

• Minimum of one to three years of marketing experience; prefer experience in multifamily property management.
• BA/BS degree strongly preferred but not required.
• Excellent written, verbal and customer service skills. Ability to persuasively express ideas and opinions to individuals and groups.
• Proficiency in current technology and social media.
• Analytical skills with previous experience developing strategic marketing plans.
• Proven track record of achieving marketing goals and demonstrating results from previous positions.
• Proven track record in establishing and maintaining strong relationships with management team.
• Knowledge of market rent pricing philosophies.
• Strong leadership and interpersonal skills, including the ability to work with senior executives and their teams.
• Understanding the organization’s markets and competitive dynamics.
• Maintain a current driver’s license.
• Ability to lift 40 lbs.
• Flexibility to work evenings/weekends.

Responsibilities

• Increase occupancy and revenue by guiding a portfolio of multifamily assets with strategic marketing programs.
• Review and apply analytics at property and market level to improve performance.
• Set occupancy goals and communicate to onsite teams.
• Monitor and set market rent and renewal rates.
• Oversee the regional leasing team.
• Collaborate with onsite teams to craft strategies based on market data.
• Assist sites with outreach and direct marketing programs.
• Develop strategic marketing plans for properties.
• Create marketing plans to attract target audiences and meet business objectives.
• Develop and manage a social media calendar for brand awareness and lead generation.
• Oversee ILS platforms and report monthly to sites.
• Ensure pricing is accurate and reflected on materials and website.
• Conduct site visits to ensure materials are in good standing.
• Work with National Training Team to develop marketing and CRM training.
• Perform site audits to ensure leasing processes follow LMH policy.
• Partner with RPMs and RMDs to create move-in orientation for residents.
• Coordinate with National Marketing Team to implement programs and social contests.
• Develop marketing materials using brand guidelines.
• Create strategic plans and attend events like open houses and renewal parties.
• Assist Community Services Director to build regional partnerships.
• Prepare weekly and monthly reports for RVP.

Skills

Marketing experience

Multifamily

Social media proficiency

Analytics

Leadership

Communication

Education

Bachelor's degree

Tools

CRM

Job description

Overview

Liberty Military Housing – Own your passion forservice!

About Liberty Military Housing

Liberty Military Housing is one of the largest providers of military family housing in the United States. In partnership with theUS military, we are committed to delivering safe,high-qualityhomes and exceptional service to thefamilies ofmen and women who serve our country.We’reseeking dedicated team members for a variety of roles and offer excellent benefits, training, development, and opportunities for advancement. Ifyou’reready to grow your career and become anemployee owner, explore our currentopportunitiestoday.

What We Provide You:

Liberty Military Housing is committed to supporting our team members in every aspect of life—from career development to family needs and overall health and wellness.

We proudly offer a comprehensive and competitive benefitsand incentivepackage that includes:

• Platinum-Level Medical, Dental & Vision Coveragewith affordable premiums

• Employee Stock Ownership Plan (ESOP)become anemployee ownerwith retirement savings

• 401(k) Retirement Plan with Company Match

• Education Reimbursementup to$5,250 per year

• Generous Paid Time Off, including vacation, sick time, and10 paid holidays

• Wellness Benefits,including free gym access andadditionalwellness programs

• Career Growth Opportunities.Unlock your potential with immersive,hands-ontraining designed to elevate your skills, help you advance, and build a rewardinglong-termcareer with a company that truly invests in your future.

• Life and AD&D Insurance

Responsibilities

A Day in the Life of a Regional Marketing & Leasing Director:

As a Liberty Military Housing Regional Marketing & Leasing Director,you will be responsible

for overseeing the strategic and tactical marketing plan for the region and implement advertising, pricing, and other campaigns that drive traffic and occupancy to achieve optimum leasing and financial performance in line Liberty Military Housing's business development plans.

Your Responsibilities will include, but not limited to:

• Focus on increasing occupancy and revenue by providing support, guidance and direction to a portfolio of multifamily assets through the development and implementation of strategic marketing programs.
• Review, interpret and apply analytics at the property and market-level that will improve performance.
• Create occupancy goals and communicate out to the on site teams.
• Monitor market rent pricing, set market rent rates and renewal rates.
• Oversight of regional leasing team.
• Collaborate with on-site associates to evolve innovative strategies based on market conditions and property data that will directly impact leasing velocity.
• Assist site teams in developing and implementing outreach and direct marketing programs.
• Develop strategic marketing plan for
• Compose marketing plans that attract the identified target audience and strategically address property business objectives.
• Develop and manage compelling social media calendar which includes strategies to drive awareness of brand and lead generation.
• Oversight of ILS platforms, providing feedback and reporting to sites on monthly basis.
• Ensure pricing is accurate and competitive and accurately reflected on marketing materials and on LMH website.
• Conduct site visits to ensure marketing materials and plans are in good standing.
• Work with National Training Team to develop training for the following topics as they relate to marketing and leasing: sales and leasing and CRM.
• Perform site audits to ensure assignments and leasing process follows LMH Policy.
• Partner with RPM’s & RMD’s to create a move-in orientation program for our residents.
• Work as a liaison with the National Marketing Team. Implement National Marketing programs and initiatives within the region, including but not limited to new programs and social contests.
• Development of marketing materials using company branded guidelines.
• Create strategic plan and attend marketing events such as open houses, renewal parties, etc.
• Assist Community Services Director to establish and foster regional partnerships.
• Prepare weekly/monthly reports for RVP.

Qualifications

What You Need For Success:

• Minimum of one to three years of marketing experience; prefer experience in multifamily property management.
• BA/BS degree strongly preferred but not required.
• Excellent written, verbal and customer service skills.Ability to persuasively express ideas and opinions to individuals and groups.
• Proficiency in current technology and social media.
• Analytical skills with previous experience developing strategic marketing plans.
• Proven track record of achieving marketing goals and demonstrating results from previous positions.
• Proven track record in establishing and maintaining strong relationships with management team.
• Knowledge of market rent pricing philosophies.
• Strong leadership and interpersonal skills, including the ability to work with senior executives and their teams.
• Understanding the organization’s markets and competitive dynamics.
• Maintain a current driver’s license.
• Ability to lift 40 lbs.
• Flexibility to work evenings/weekends.

Pay Range: $94,000 - $101,000 (annual)