Regional Marketing Leader – Connecticut Veterinary Network

COVE Animal Health; Middletown (CT); Hybrid; USD 90,000 - 130,000; Full time

Job summary

COVE Animal Health in Connecticut seeks a Marketing Business Partner to lead regional marketing with hospitals, driving growth and brand alignment across CT. This role embeds in hospital operations, delivering plans with owners, timelines and measurable outcomes, so leaders can focus on operations.

You will own the regional campaigns end to end, translate capacity data into priorities, manage referrals and partnerships, and collaborate across specialties to strengthen community presence and

Qualifications

• 7+ years of marketing experience.
• Based in central CT with the ability to travel to hospital locations as needed.
• Demonstrated ability to connect marketing performance to pipeline and revenue outcomes.

Responsibilities

• Build and own an annual Connecticut marketing plan tied to the region's business priorities, with a rolling 90-day plan that stays documented, shared and current.
• Translate service-line and capacity data into marketing priorities, identifying services running below ninety percent of capacity and building demand programs against them before operations raises the gap.
• Serve as the marketing seat at hospital leadership tables across the region, bringing forward opportunities in primary care, emergency and ICU, and specialty referral.
• Align local plans with COVE enterprise strategy and brand standards and translate enterprise initiatives into work that visibly serves Connecticut hospitals and their clients.
• Own every regional campaign end to end: the measurable goal, the channel mix, the production schedule, the assets, the owners and the post-campaign read.
• Lead the marketing side of hospital transitions.
• Develop and execute local marketing initiatives that drive growth and community engagement, including campaign management, referral relationship development, strategic partnerships with rescues and community organizations, and market-specific activation opportunities.
• Own the regional online reputation program across Google Business Profile, Yelp, Facebook and Nextdoor: review generation, response protocols and turnaround standards, escalation of negative feedback with hospital leadership, and monthly sentiment reporting.
• Surface the client-experience and price-perception themes that appear in reviews and survey responses, and bring recommendations to operations rather than only the report.
• Collaborate on the regional referral strategy in partnership with the CT Referral Manager, including rDVM targeting, the continuing education calendar, and a clear value proposition built around the region's 24/7 emergency and ICU capability.

Skills

Marketing experience

Analytical skills

Cross-functional collaboration

Budget management

Tools

Google Ads

Meta Ads

GA4

CallRail

HubSpot

Power BI

Job description

COVE Animal Health in Connecticut seeks a Marketing Business Partner to lead regional marketing with hospitals, driving growth and brand alignment across CT. This role embeds in hospital operations, delivering plans with owners, timelines and measurable outcomes, so leaders can focus on operations.

You will own the regional campaigns end to end, translate capacity data into priorities, manage referrals and partnerships, and collaborate across specialties to strengthen community presence and