Regional Growth Marketing Leader – CT

Pieper-Veterinary-3; Middletown (CT); Hybrid; USD 85,000 - 125,000; Full time

Job summary

Pieper Veterinary in Connecticut seeks a Marketing Business Partner to lead regional marketing with hospital operations. You will translate data into plans, own campaigns from concept to results, and partner with leadership to drive growth and engagement.

The role requires 7+ years in marketing, strong analytics, and experience with Google Ads, Meta, GA4, CallRail and HubSpot. Travel to hospitals is expected as part of the regional scope.

Qualifications

• 7+ years of marketing experience.
• Based in central CT with ability to travel to hospital locations.
• Proven success managing and optimizing large, multi-location budgets.
• Strong analytical and technical skill set with platforms such as Google Ads, Meta, GA4, CallRail, AI tools, and CRM systems (HubSpot preferred).
• Demonstrated ability to connect marketing performance to pipeline and revenue outcomes.

Responsibilities

• Build and own an annual Connecticut marketing plan tied to the region's business priorities.
• Translate service-line and capacity data into marketing priorities and build demand programs.
• Serve as the marketing seat at hospital leadership tables across the region.
• Align local plans with enterprise strategy and brand standards.
• Own every regional campaign end to end with clear goals, channels, assets and owners.
• Lead the marketing side of hospital transitions.
• Develop local marketing initiatives for growth and community engagement.

Skills

Marketing strategy

Cross-functional leadership

Data analytics

Campaign management

Budget management

Tools

Google Ads

Meta (Facebook ads)

GA4

CallRail

HubSpot CRM

Job description

Pieper Veterinary in Connecticut seeks a Marketing Business Partner to lead regional marketing with hospital operations. You will translate data into plans, own campaigns from concept to results, and partner with leadership to drive growth and engagement.

The role requires 7+ years in marketing, strong analytics, and experience with Google Ads, Meta, GA4, CallRail and HubSpot. Travel to hospitals is expected as part of the regional scope.