Regional Marketing Lead, EdTech — Raleigh

IXL; Raleigh (NC); On-site; USD 55,000 - 70,000; Full time

Job summary

IXL Learning in Raleigh, NC is seeking a Regional Marketing Associate to drive regional campaigns that support the K-12 sales team and strengthen IXL's presence with districts across the country. You will partner with sales, craft compelling marketing materials, and coordinate multi-channel campaigns that engage educators and generate leads.

The role emphasizes collaboration, proactive execution, and adapting national initiatives to regional needs.

Qualifications

• BA/BS degree required with 2–4 years of marketing experience.
• Experience partnering with or supporting a sales team is a plus.
• Strong communication and cross-team collaboration skills essential.
• Familiarity with education/edtech industry preferred.

Responsibilities

• Plan and execute targeted regional marketing campaigns that support sales pipeline development.
• Build strong partnerships with regional sales teams to align goals and opportunities for marketing support.
• Write compelling marketing copy and collaborate with designers to create campaigns and sales materials.
• Coordinate with the email marketing team to plan and execute targeted email campaigns.
• Partner with the events team to support marketing and sales events, lead tracking, and post-event follow-ups.
• Track campaign performance and use insights to improve future efforts.

Skills

Collaboration

Ownership

Problem-solving

Communication

Campaign execution

Field marketing

Education

BA/BS degree

Tools

Google Docs

Google Sheets

Google Slides

Job description

IXL Learning in Raleigh, NC is seeking a Regional Marketing Associate to drive regional campaigns that support the K-12 sales team and strengthen IXL's presence with districts across the country. You will partner with sales, craft compelling marketing materials, and coordinate multi-channel campaigns that engage educators and generate leads.

The role emphasizes collaboration, proactive execution, and adapting national initiatives to regional needs.