Regional Marketing Director, Multifamily Growth

Willow Bridge Property Company; Dallas (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k)

Job summary

Willow Bridge Property Company is seeking a Regional Marketing Director to lead multifamily marketing initiatives and align marketing programs across a portfolio of assets. You will collaborate with the national marketing team, articulate SEO/SEM goals for each property, and develop community plans that drive occupancy and revenue.

The role requires a strong track record in achieving marketing goals, experience with property management software, and the ability to travel as needed.

Qualifications

• Multifamily marketing experience preferred.
• BA / BS degree strongly preferred.
• Must have previous experience with property management software.
• Graphic design experience is a plus.
• Excellent written, verbal and customer service skills. Ability to persuasively express ideas and opinions to individuals and groups.
• Expert proficiency in Microsoft PowerPoint.
• Ability and willingness to travel.
• Must be willing to work flexible hours/days/weekends when needed.
• Analytical skills with previous experience developing strategic marketing plans.
• Proven track record of achieving marketing goals and demonstrating results from previous positions.
• Proven track record in establishing and maintaining strong relationships with management team.
• Strong leadership and interpersonal skills, including the ability to work with senior executives and in teams.

Responsibilities

• Focus on targeting budgeted occupancy and revenue by providing support, guidance and direction to a portfolio of multifamily assets through the development and implementation of strategic marketing programs.
• Collaborate with the national marketing team to establish, implement and maintain the goals and objectives of Willow Bridge Property Company.
• Understand and correctly articulate search engine optimization and search engine marketing goals for individual assets to regional and on-site team members as well as ownership groups.
• Research and build community marketing plans for existing and potential new business that attracts the identified target audience and strategically addresses business objectives, which are evaluated on an ongoing basis.
• Create and maintain marketing budgets for individual communities.
• Maintain relationships with marketing vendor partners to review portfolio performance on a monthly or quarterly basis.
• Develop and create marketing materials for potential new business and efficiently and effectively present materials and ideas at proposal meetings.
• Regularly communicate with ownership groups, asset managers, and regional executive team members regarding marketing performance of any particular asset and / or overall portfolio.

Skills

Multifamily marketing

BS degree

Property management software

Graphic design

PowerPoint

Travel willingness

Excellent communication

Analytical skills

Leadership

Team collaboration

Education

BA/BS degree

Tools

Microsoft PowerPoint

Job description

Willow Bridge Property Company is seeking a Regional Marketing Director to lead multifamily marketing initiatives and align marketing programs across a portfolio of assets. You will collaborate with the national marketing team, articulate SEO/SEM goals for each property, and develop community plans that drive occupancy and revenue.

The role requires a strong track record in achieving marketing goals, experience with property management software, and the ability to travel as needed.