Regional Marketing Director, Multifamily

Axia-Residential; Atlanta (GA); On-site; USD 120,000 - 130,000; Full time

Job summary

Axia Residential, a growing multifamily property management company based in Atlanta, seeks a Regional Director of Marketing to own all marketing across our portfolio. The role emphasizes data-driven decision making, AI-enabled strategies, and strong collaboration with regional and onsite teams to drive traffic, leases, occupancy, and revenue.

The position requires leadership capabilities, experience with digital advertising, and a hands-on approach to budgeting, strategy, and brand consistency

Qualifications

• 5–8+ years of progressive marketing experience, preferably in multifamily or real estate.
• Proven ability to connect marketing activity to leads, tours, applications, leases, occupancy, and revenue.
• Strong knowledge of digital advertising, paid search, paid social, SEO, local search, and conversion optimization.
• Experience managing agencies, vendors, marketing budgets, and multiple priorities.
• Excellent communication, presentation, and relationship-building skills.
• Comfort using AI tools, automation, and emerging technology.
• Experience with Entrata, Elise AI, Soci, Street Digital and related platforms.
• Ability to travel regularly throughout the portfolio.
• Understanding of renter behavior, leasing funnels, and multifamily operational metrics.

Responsibilities

• Develop and execute property-level marketing strategies to drive traffic, leasing velocity, occupancy, revenue and reputation.
• Develop specific strategies for lease-ups, repositioning assets, challenged communities, new acquisitions, branding and stabilized properties.
• Daily, evaluate traffic, lead volume, leasing velocity, conversion rates, occupancy, pricing, competitive positioning, and marketing spend.
• Turn marketing data into clear, actionable recommendations for leadership and property teams.
• Build and manage community-level marketing budgets and ensure marketing dollars are generating measurable results.
• Own strategy across paid search, paid social, SEO, retargeting, email, social media, ILS platforms, local search, websites, and landing pages.
• Manage marketing agencies and third-party partners while maintaining internal ownership of performance.
• Optimize campaigns based on lead quality, CPL, CTR, conversion, cost per lease, and ROI.
• Ensure strong positioning and accurate information across Apartments.com, Zillow, Google Business Profile, community websites, and other digital channels.
• Maintain accurate pricing, availability, specials, photography, and property information across all platforms.
• Regularly visit communities and evaluate the full prospect experience from curb appeal and signage to models, tours, follow-up, and conversion.
• Partner directly with regional and onsite teams to identify why leads are or are not converting.
• Coach teams on lead management, marketing technology, reputation management, social media, and property presentation.
• Develop focused action plans for communities experiencing traffic, conversion, occupancy, or reputation challenges.
• Stay current on competitors, renter behavior, market conditions, and emerging demand drivers.
• Serve as a visible brand ambassador for Axia Residential and our communities.
• Provide creative direction for photography, video, websites, signage, social media, collateral, property branding, and rebranding initiatives.
• Lead social media and reputation-management strategies that strengthen engagement and property visibility.
• Write and edit strong marketing copy for advertising, property websites, social media, emails, landing pages, property descriptions, and campaigns.
• Ensure creative content is modern, compelling, consistent, and relevant to each community.
• Maintain a consistent brand voice while allowing each community to have its own identity and personality.

Skills

Marketing leadership

Digital advertising

Lead generation

Analytics & reporting

AI & automation

Agency management

Communication & presentation

Travel readiness

Multifamily knowledge

Tools

Entrata

Elise AI

Soci

Street Digital

Canva

Job description

Axia Residential, a growing multifamily property management company based in Atlanta, seeks a Regional Director of Marketing to own all marketing across our portfolio. The role emphasizes data-driven decision making, AI-enabled strategies, and strong collaboration with regional and onsite teams to drive traffic, leases, occupancy, and revenue.

The position requires leadership capabilities, experience with digital advertising, and a hands-on approach to budgeting, strategy, and brand consistency