Regional Marketing Director

Gensler; San Francisco (CA); On-site; USD 165,000 - 195,000; Full time

Job summary

Gensler’s Northwest Regional Marketing & Communications team seeks a strategic Regional Marketing Director to drive growth, partner with regional leaders, and lead an integrated marketing organization. This role requires people leadership, brand stewardship, and a data-driven approach to regional expansion across markets.

The leader will translate firmwide priorities into regionally relevant strategies, oversee budgets, and advance talent development while strengthening client relationships and

Qualifications

• 15+ years of progressive experience in marketing, communications, business development, or related disciplines within architecture, design, real estate, or professional services.
• Demonstrated success leading multi-office, geographically dispersed, cross-functional teams.
• Proven ability to build trusted partnerships with executive leadership and influence decision-making.
• Strong strategic planning skills to translate vision into actionable plans and measurable goals.
• Experience creating and managing regional marketing plans, BD strategies, and performance targets.
• Track record of leading through consensus across diverse stakeholders.
• Identifying strengths, talent gaps, and development opportunities to build high-performing teams.
• Exceptional written, verbal, and presentation skills with strong design literacy.

Responsibilities

• Partner with regional leaders to drive growth, market positioning, and business expansion.
• Develop an annual regional strategic plan and integrated marketing, communications, and BD plans.
• Leverage client insights and competitive analysis to guide resource allocation.
• Coordinate across a matrixed org to align priorities and execute regional strategies.
• Coach and develop a high-performing regional marketing team.

Skills

Leadership across matrixed teams

Strategic planning

Regional marketing experience

Executive partnership

Vision to actionable plans

Stakeholder alignment

Talent development

Tools

Salesforce

Microsoft Office

Adobe Creative Suite

Marketing automation tools

Social media platforms

Emerging visualization tech

Job description

General Information

Posting Date: 09-04-2026

Time Type: Full-Time

Job ID: 8996

Areas of Expertise: Marketing

Job Category: Marketing, Communications, Public Relations

Locations

San Francisco, CA, US

Your Role

Gensler's Northwest Regional Marketing & Communications team plays a critical role in shaping how the firm shows up in the market by driving growth, strengthening client relationships, attracting top talent, and amplifying Gensler's influence through integrated, insight-led marketing and communications strategies.

We are seeking a Regional Marketing Director (RMD) to serve as a strategic leader and trusted partner to Regional Managing Principals, Office Managing Directors, Practice Area Leaders, and Firmwide Marketing leadership. This role sits at the intersection of regional growth strategy, brand stewardship, business development, communications, and talent leadership.

The RMD will be a proven strategist, planner, and people leader who can balance high-level strategic vision with execution. They will lead an integrated team of marketing, communications, and PR professionals while developing regional plans, targets, and standards that support business growth and market differentiation. The ideal candidate thrives in a highly matrixed environment, brings clarity to complexity, and effectively translates firmwide priorities into regionally relevant and locally resonant strategies.

This leader will embody Gensler's Guiding Principles, champion a people-first culture, and actively develop the next generation of marketing and communications professionals across the region.

What You Will Do

Regional Strategy & Leadership

• Serve as a strategic partner to Regional Managing Principals, Office Managing Directors, Practice Area Leaders, and Shared Service Leaders to drive regional growth, market positioning, and business expansion.
• Develop an annual regional strategic plan alongside regional leadership.
• Create integrated marketing, communications, and business development plans that align firmwide priorities with regional opportunities and measurable performance goals.
• Leverage client insights, market intelligence, and competitive analysis to identify opportunities, allocate resources, and inform strategic decision-making.
• Build alignment and drive execution across a complex, matrixed organization through collaboration, influence, and stakeholder engagement.

Team Leadership & Talent Development

• Foster a high-performing, collaborative, and inclusive team focused on professional development, succession planning, and long-term career growth.
• Regularly assess team capabilities to identify strengths, development opportunities, resource gaps, and future talent needs.
• Build organizational capability by recruiting, retaining, and developing top marketing and communications talent.
• Serve as a coach-and-player, providing strategic leadership while directly contributing to high-priority initiatives when needed.

Business Development & Market Positioning

• Partner with regional and local leadership, Client Relationship Leaders, Practice Area leaders, and sector-specific marketers to support growth in existing markets and expansion into new ones.
• Provide strategic oversight for high-profile business development activities including pursuits and public engagements.
• Leverage Gensler's research, thought leadership, and intellectual property to strengthen market relevance and support client engagement.

Communications, Brand & Content

• Lead integrated internal and external communications strategies that strengthen brand visibility, employee engagement, and market positioning.
• Partner with regional leadership to develop internal communication programs that foster connectivity, alignment, and shared purpose across offices and teams.
• Oversee public relations, media engagement, social media strategy, thought leadership, awards programs, and executive visibility efforts.

Operations, Standards & Governance

• Work with the Regional Managing Principals, Office Managing Directors, Practice Area and Studio leaders to develop the regional marketing and communications budgets, overseeing investments across pursuits, events, content creation, photography, video, awards, and related initiatives.
• Oversee regional marketing operations, leveraging CRM platforms, business intelligence tools, email automation, social analytics, and emerging technologies to generate actionable insights.
• Establish and drive standardization of marketing processes, tools, reporting templates, and best practices in partnership with Firmwide Marketing teams.
• Monitor performance, measure ROI, and deliver insights that inform strategic decision-making and resource allocation.
• Represent the region within Gensler's global marketing and communications network, sharing best practices and contributing to firmwide innovation.

Your Qualifications

• 15+ years of progressive experience in marketing, communications, business development, or related disciplines, preferably within architecture, design, real estate, or professional services.
• Demonstrated success leading multi-office, geographically dispersed, and cross-functional teams within complex, matrixed organizations.
• Proven ability to build trusted partnerships with executive leadership and influence decision-making without direct authority.
• Strong strategic planning skills with the ability to translate vision into actionable plans, measurable goals, and successful outcomes.
• Experience creating and managing regional marketing plans, business development strategies, and performance targets.
• Track record of leading through consensus while building alignment, trust, and commitment across diverse stakeholder groups.
• Demonstrated success identifying organizational strengths, talent gaps, and development opportunities to build high-performing teams.
• Exceptional written, verbal, and presentation communication skills, with strong design literacy and the ability to elevate creative output.
• Proficiency with CRM platforms (Salesforce preferred), Microsoft Office Suite, Adobe Creative Suite, social media platforms, marketing automation tools, and emerging visualization technologies.

The base salary will be estimated between $165-195k plus bonuses and benefits and contingent on relevant experience. To learn more about our compensation philosophy and full benefits offerings, please visit Great People, Great Rewards | Gensler

Life at Gensler

At Gensler, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions to "Well-being Awareness Week," our offices reflect our people's diverse interests.

We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities. Our annual base salary range has been established based on local markets.

As part of the firm's commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.

NOTICE TO APPLICANTS

We are proud to be an Equal Employment Opportunity and Affirmative Action employer of choice. All aspects of employment decisions will be based on merit, performance, and business needs. We do not discriminate on the basis of any status protected under federal, state and local law.

Individuals with disabilities and protected veterans are encouraged to apply. We also consider qualified applicants with criminal histories consistent with federal, state and local law.

See also Know your rights: Workplace discrimination is illegal, right to work and E-verify program, as required by law.

Gensler endeavors to make gensler.com/careers accessible to all applicants. If you need assistance or an accommodation due to a disability, you may contact us.

Regarding Gensler's approach to recruiting new talent, we will never ask an applicant for sensitive or personal financial information during the recruitment process. We advise all applicants seeking employment with Gensler to review available information on recruitment fraud. Anyone who suspects that they have been contacted by someone falsely representing Gensler should email [e-mail].