Regional Marketing Director

Bwpcanton; Lansing (MI); Sur place; USD 70 000 - 100 000; Plein temps

Résumé du poste

Bwpcanton is seeking a Marketing Director for our Lansing, MI community to lead lead management, tours, and admissions paperwork. You will coordinate move-ins with the Executive Director and Resident Care Manager, maintain Yardi databases, and drive external business development activities with referral sources.

The ideal candidate has experience in senior living and sales, strong written and spoken English, and the ability to multitask while delivering excellent customer service to residents,

Qualifications

• Associate degree preferred for related field.
• High school diploma or GED required.
• Experience in senior living is preferred.
• Experience in sales is required.
• Moderate computer knowledge.
• Ability to multitask effectively.
• Clear English communication and documentation.
• Must be eligible to work in the United States.
• Criminal background check is required.
• TB test and physical may be required.

Responsabilités

• Greet prospective residents and families with a positive, informative impression.
• Write follow-up letters and notes for inquiries.
• Maintain and utilize Yardi for lead follow-up.
• Organize move-ins with Executive Director and Resident Care Manager.
• Coordinate tours and conduct assessments within 24 hours when indicated.
• Track inquiries, move-in ratios, and reasons in Yardi.
• Maintain waiting lists and vacancies for a quick move-in process.
• Plan external outreach, events, and referral relationships.
• Communicate with community personnel and management.
• Provide excellent customer service to internal and external customers.
• Take initiative to ensure resident safety and satisfaction.
• Meet and greet visitors, including families, referrals, and regulators.
• Answer phones according to company standards.
• Monitor customer satisfaction and share results with leadership.
• Ensure understanding of residents' rights regulations.

Connaissances

Lead generation

Customer service

Multitasking

English communication

Sales experience

Computer literacy

Documentation

Phone/email communication

Formation

Associate's degree in related field

High school diploma or GED

Outils

Yardi

Description du poste

Summary / Objective:

The Marketing Director is responsible for lead management, tours, and admission paperwork.

Job Responsibilities (Essential Functions):

• Give a positive and informative first impression to all prospective residents and their families.
• Write appropriate letters and notes required as follow-up to inquiries.
• Maintain and utilize Yardi for follow-up with leads.
• Organize and facilitate all move-in activities while working collaboratively with the Executive Director and Resident Care Manager to coordinate smooth and timely resident move-ins. These duties including but are not limited to the tracking of inquiries,
• Conducting initial tour of communities, arranging for move-ins, conducting assessments within 24 hours or less when indicated, and working with the Executive Director and Resident Care Manager to coordinate move in activities, etc.
• Utilize Yardi to maintain accurate and timely detailed information in regard to number of inquiries, inquiries to move-in ratios, move-in reasons, move-out reasons, diagnosis, age, location prior to move-in, closest family member location, and other data as requested.
• Utilize Yardi to track and maintain waiting list and future interest list as well as track and organize vacancies ensuring a quick and efficient move in process.
• Conduct individual and group tours of the Community as requested.
• Plan, coordinate, and execute external business development activities including events, outreach and referral source relationships
• Maintain communication specifically with community personnel and Management.
• Responsible for ensuring excellent customer service to internal and external customers.
• Perform job duties for residents and with team members in a courteous and professional manner.
• Taking initiative to ensure resident safety and satisfaction is a priority.
• Meet and greet visitors in a friendly, helpful manner (Visitors include anyone who visits the community; specifically, current residents' families and friends, prospective residents and their families, referral sources, vendors and regulators).
• Answer phones appropriately, according to company and community standards.
• Communicate professionally and cooperate with supervisor and all community personnel.
• Monitor and evaluate customer satisfaction. Share the results with the Executive Director and Director of Operations. Work as a part of the team to develop appropriate action plans to continually improve satisfaction levels.
• Ensure compliance and understanding of all regulations regarding residents' rights.
• Attend training sessions as directed by supervisor.
• Follow & communicate company policies and procedures.
• The job description provides a framework for the job; other duties may be assigned as necessary.

Requirements

Qualifications

• Associate's degree in related field preferred
• High school diploma or GED required
• Experience with senior living preferred
• Experience in sales required
• Moderate computer knowledge
• Ability to multitask
• Must be able to effectively communicate and document in English
• Must be able to verify eligibility to work in the United States
• Must pass a criminal background check
• Must have a current TB test and Physical (if required by the position)

Working Conditions / Physical Demands:

• Must be able to work some weekends as needed
• Must be able to lift 50 pounds and support 100 pounds
• Kneel, crouch and bend frequently
• Must be able to stand for entire shift
• Must have the ability to travel to referral source sites and events