Regional Marketing Director

Parallel Management Group; Lansing (MI); On-site; USD 70,000 - 100,000; Full time

Job summary

Parallel Management Group in Lansing, MI is seeking a Marketing Director to oversee lead management, tours, and admission documentation. The role involves maintaining Yardi databases, coordinating move-ins, and collaborating with the Executive Director and Resident Care Manager to ensure a smooth resident transition.

The position requires sales experience, strong communication skills, and the ability to multitask in a fast-paced senior living environment.

Qualifications

• Associate's degree in related field preferred.
• High school diploma or GED required.
• Experience with senior living preferred.
• Experience in sales required.
• Moderate computer knowledge.
• Ability to multitask.
• Must be able to effectively communicate and document in English.
• Must be able to verify eligibility to work in the United States.
• Must pass a criminal background check.
• Must have a current TB test and Physical (if required by the position).

Responsibilities

• Give a positive and informative first impression to all prospective residents and their families.
• Write appropriate letters and notes required as follow-up to inquiries.
• Maintain and utilize Yardi for follow-up with leads.
• Organize and facilitate all move-in activities while coordinating with the Executive Director and Resident Care Manager.
• Conduct initial and group tours and facilitate move-ins and assessments within 24 hours when indicated.
• Use Yardi to track inquiries, move-ins, waiting and future interest lists, vacancies, and related data.
• Plan, coordinate and execute external business development activities including events and referrals.
• Ensure excellent customer service to internal and external customers.
• Communicate professionally with supervisor and all community personnel.
• Monitor and improve resident satisfaction; report to leadership and develop action plans.
• Ensure compliance with regulations regarding residents' rights.
• Attend training and follow company policies.
• Other duties as assigned.

Skills

Sales experience

Customer service

Multitasking

Communication skills

English proficiency

Data entry

Education

Associate's degree

High school diploma or GED

Tools

Yardi

MS Office

Job description

Summary / Objective:

The Marketing Director is responsible for lead management, tours, and admission paperwork.

Job Responsibilities (Essential Functions):

• Give a positive and informative first impression to all prospective residents and their families.
• Write appropriate letters and notes required as follow-up to inquiries.
• Maintain and utilize Yardi for follow-up with leads.
• Organize and facilitate all move-in activities while working collaboratively with the Executive Director and Resident Care Manager to coordinate smooth and timely resident move-ins. These duties including but are not limited to the tracking of inquiries,
• Conducting initial tour of communities, arranging for move-ins, conducting assessments within 24 hours or less when indicated, and working with the Executive Director and Resident Care Manager to coordinate move in activities, etc.
• Utilize Yardi to maintain accurate and timely detailed information in regard to number of inquiries, inquiries to move-in ratios, move-in reasons, move-out reasons, diagnosis, age, location prior to move-in, closest family member location, and other data as requested.
• Utilize Yardi to track and maintain waiting list and future interest list as well as track and organize vacancies ensuring a quick and efficient move in process.
• Conduct individual and group tours of the Community as requested.
• Plan, coordinate, and execute external business development activities including events, outreach and referral source relationships
• Maintain communication specifically with community personnel and Management.
• Responsible for ensuring excellent customer service to internal and external customers.
• Perform job duties for residents and with team members in a courteous and professional manner.
• Taking initiative to ensure resident safety and satisfaction is a priority.
• Meet and greet visitors in a friendly, helpful manner (Visitors include anyone who visits the community; specifically, current residents' families and friends, prospective residents and their families, referral sources, vendors and regulators).
• Answer phones appropriately, according to company and community standards.
• Communicate professionally and cooperate with supervisor and all community personnel.
• Monitor and evaluate customer satisfaction. Share the results with the Executive Director and Director of Operations. Work as a part of the team to develop appropriate action plans to continually improve satisfaction levels.
• Ensure compliance and understanding of all regulations regarding residents' rights.
• Attend training sessions as directed by supervisor.
• Follow & communicate company policies and procedures.
• The job description provides a framework for the job; other duties may be assigned as necessary.

Requirements

Qualifications

• Associate's degree in related field preferred
• High school diploma or GED required
• Experience with senior living preferred
• Experience in sales required
• Moderate computer knowledge
• Ability to multitask
• Must be able to effectively communicate and document in English
• Must be able to verify eligibility to work in the United States
• Must pass a criminal background check
• Must have a current TB test and Physical (if required by the position)

Working Conditions / Physical Demands:

• Must be able to work some weekends as needed
• Must be able to lift 50 pounds and support 100 pounds
• Kneel, crouch and bend frequently
• Must be able to stand for entire shift
• Must have the ability to travel to referral source sites and events