Regional Marketing Coordinator

Formula Wellness; Dallas (TX); On-site; USD 52,000 - 72,000; Full time

Benefits offered by this job

Competitive salary and benefits

Career growth potential

Collaborative culture

Job summary

A fast-growing medical wellness platform in Texas is seeking a hands-on Regional Marketing Coordinator to execute marketing strategies across partner centers. Responsibilities include managing campaigns, content creation, and performance analytics. Ideal candidates will have a Bachelor’s degree in Marketing and 2–4 years of relevant experience, particularly in healthcare or aesthetics. This role offers competitive salary and growth potential within an innovative team.

Qualifications

• 2–4 years of marketing experience, ideally in healthcare, aesthetics, or consumer brands.
• Experience with EMR/PMS systems is a plus.
• Hands-on experience with social media platforms (Meta, Instagram, TikTok, LinkedIn).
• Experience with digital marketing tools (Google Ads, Google Analytics).
• Email/SMS platforms (Constant Contact, Mailchimp, CRM-based tools).
• Creative platforms (Canva, Adobe).
• Experience with EMR/PMS systems (Zenoti, ModMed) is a plus.
• Highly organized, detail-oriented, and proactive.
• Excellent communication skills and ability to manage multiple projects.

Responsibilities

• Build and deploy marketing campaigns from start to finish.
• Manage marketing requests from partner centers and deliver timely support.
• Track and report on marketing campaign performance.
• Draft and edit marketing copy for emails and promotions.
• Coordinate local content capture (photos, videos) for promotions.
• Support paid media across Meta, Google Ads, and other platforms.
• Track campaign performance and ROI; share insights.
• Ensure brand consistency across all locations.

Skills

Social media platforms

Digital marketing tools

Email/SMS platforms

Creative platforms

Highly organized

Excellent communication skills

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Meta Business Suite

Google Ads

Canva

LinkedIn

Google Ads

Google Analytics

Constant Contact

Mailchimp

CRM tools

Canva

Adobe

Job description

Formula Wellness is a fast-growing medical wellness and aesthetics platform with locations nationwide. We combine aesthetics, wellness, and longevity services to help patients optimize their health, appearance, and vitality. Our culture is rooted in collaboration, integrity, and innovation — and we are scaling quickly with new partners and markets.

Position Summary

The Regional Marketing Coordinator is a hands‑on executor of Formula Wellness’s marketing strategy and provides direct marketing support to our partner centers. This role is responsible for bringing campaigns, content, and promotions to life — ensuring that initiatives are carried out accurately, on time, and consistently across all locations. In this role you will translate strategic direction from the Marketing Director into actionable deliverables, managing multiple priorities while maintaining a detail‑oriented, results‑driven approach.

Key Responsibilities

Campaign Execution

• Build and deploy marketing campaigns (email, SMS, and social media) from start to finish.
• Manage marketing requests from partner centers and deliver timely, accurate support.
• Execute updates to websites, landing pages, and Google Business Profiles.

Content & Creative Management

• Draft and edit marketing copy for email, SMS, social, and in‑clinic promotions.
• Manage creative asset development through Canva and agency/vendor partners.
• Coordinate local content capture (photos, videos) for provider and center promotion.

Digital & Local Marketing Support

• Support paid media initiatives across Meta, Google Ads, and other platforms.
• Deploy signage, flyers, and collateral for partner centers.
• Assist with planning and execution of center‑level events, partnerships, and promotions.

Analytics & Reporting

• Track and report on marketing campaign performance.
• Monitor patient engagement, lead flow, and ROI from campaigns.
• Share insights to guide refinements and best practices.
• Act as a day‑to‑day resource for partner centers needing marketing support.
• Ensure consistency in brand standards across all locations.
• Communicate regularly with internal stakeholders, providers, and vendors to keep projects moving.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (preferred).
• 2–4 years of marketing experience, ideally in healthcare, aesthetics, or consumer brands.
• Strong hands‑on experience with:
• Social media platforms (Meta Business Suite, Instagram, TikTok, LinkedIn)
• Digital marketing tools (Google Ads, Google Analytics)
• Email/SMS platforms (Constant Contact, Mailchimp, CRM‑based tools)
• Creative platforms (Canva, Adobe a plus)
• Experience with EMR/PMS systems (Zenoti, ModMed, etc.) is a plus.
• Highly organized, detail‑oriented, and proactive.
• Excellent communication skills with the ability to manage multiple projects simultaneously.

What We Offer

• Competitive salary and benefits.
• The opportunity to be the go‑to marketing support resource across a growing national brand.
• Career growth potential within a high‑performing, innovative marketing team.
• A collaborative culture that values action, ownership, and results.