Regional Manager of Operations – Classic Stores

BIRKENSTOCK; New York (NY); On-site; USD 120,000 - 140,000; Full time

Job summary

BIRKENSTOCK USA, LP is seeking a Regional Manager of Operations for Classic Stores in NYC. This role leads day-to-day store operations across multiple stores, driving brand standards, customer experience, and profitability while aligning with company policies and growth initiatives.

The ideal candidate has strong leadership, P&L experience, and a proven track record in retail operations. Travel is extensive, and the position reports to the Senior Director Owned Retail.

Qualifications

• Bachelor's degree preferred.
• 5–8 years of store leadership experience.
• Willing to work retail hours including nights, weekends, and holidays.

Responsibilities

• Lead operational performance of full-line stores across a multi-store region.
• Drive brand standards, customer experience, and sales profitability.
• Oversee payroll, inventory, shrink, and operating expenses.
• Develop Store Managers and leadership teams; succession planning.
• Travel 40-50% for store visits and openings.

Skills

Store leadership

Budgeting & P&L

People development

Travel 40-50%

Cross-functional collaboration

Education

Bachelor's degree preferred

Job description

JOB TITLE: Regional Manager of Operations – Classic Stores

LOCATION: NYC

REPORTS TO: Senior Director Owned Retail

TYPE: Exempt

SALARY: $120k -$140

OVERVIEW

The Regional Manager of Operations – Premium Stores, your role is to lead, support, and elevate the operational performance of full-line retail stores within an assigned region. You are responsible for driving consistent execution of brand standards, operational excellence, and world-class customer experience while maximizing sales, profitability, and talent development. You will oversee day-to-day store operations across a multi-store region, ensuring alignment with company goals, policies, and procedures. This role partners closely with Store Managers, Human Resources, and cross-functional teams to strengthen leadership capability, ensure compliance, and support continued growth. The Regional Manager of Operations reports directly to the Senior Director of Retail and serves as a key field leader translating strategy into store-level execution.

Tasks & Responsibilities

• Ensure all stores within the assigned region are achieving sales targets and operating within approved budgets, including payroll, inventory, shrink, and operating expenses.
• Support regional recruiting efforts, staff training, leadership development, and regular team meetings across all stores.
• Partner with the Senior Director of Retail to establish daily, weekly, and seasonal sales goals and key performance indicators.
• Create, update, and ensure consistent execution of company policies, procedures, and operational standards across full-line stores.
• Ensure compliance with company policies, practices, procedures, and applicable employment and operational laws across all locations.

Support seasonal inventory planning and provide recommendations related to sell-through,transfers, and return-to-vendor opportunities based on data and store leadership insights.

• Review and analyze weekly sales reports, labor metrics, and key performance indicators toidentify trends, risks, and opportunities that impact store performance and profitability.
• Spend the majority of time in stores within the region, with limited office days as needed, topromote an extraordinary standard of service, strong brand culture, and leadership benchstrength.
• Maintain flexibility to travel extensively for store visits, new store openings, in-storetrainings, meetings, and key retail initiatives.
• Support new store openings by coordinating onboarding, training, and operationalreadiness activities.
• Lead, coach, and develop Store Managers and store leadership teams, includingsuccession planning and performance management.
• Partner with Human Resources to identify opportunities for improvement and take a leadrole in proposing and implementing solutions.
• Promote effective use of operational tools and systems, providing hands-on training andreal-time coaching to improve efficiency and execution.

JOB DUTIES

• Ensure qualified brand representatives and store leaders are recruited and that all requiredinformation is communicated accurately and timely to payroll and Human Resources priorto hiring.
• Coach store leadership teams on professional salesmanship, customer engagement, andservice standards to maximize sales and deliver an exceptional customer experience.
• Implement and reinforce company training programs to develop store teams andleadership capability.
• Ensure annual performance reviews and quarterly goal-setting conversations arecompleted consistently and on time by store leadership teams.
• Train, observe, and coach Store Managers and leadership teams to achieve results; activelyparticipate in the performance management process; support ongoing talent developmentand succession planning.
• Establish clear expectations for store leadership teams to exceed financial, operational,and people leadership goals.
• Support Store Managers in ensuring adherence to Standard Operating Procedures,company programs, and compliance with applicable laws; hold teams accountable forstore conditions, safety, and results.
• Conduct regular reviews and meetings related to loss prevention, safety, and operationalcompliance.
• Partner with Human Resources on employee relations matters, performance improvementplans, investigations, and interviewing of prospective candidates as needed.
• Conduct new hire check-ins and exit interviews when necessary to support retention andcontinuous improvement.

Qualifications

• Bachelor's degree preferred
• Related work experience: 5 – 8 years of store leadership experience (retail or service industry)
• Physical requirements: able to bend, climb ladders, lift, and move boxes up to 35 lbs.
• Strong leadership and ability to motivate people in order to achieve sales objectives.
• Excellent verbal and written communication skills.
• Willing to work retail hours (i.e. nights, weekends and holidays)

Required

• Experience supporting multiple stores.
• Strong problem analysis skills.
• Ability to work collaboratively and as part of a team.
• Effective written and verbal communications.
• Work well as part of an international team, able to communicate across cultures.
• Flexibility with schedule as required for on-call schedule or to support planned activities or emergency situations.
• Ability to travel and have a flexible work schedule. 40 - 50 %

BIRKENSTOCK USA, LP IS AN EQUAL OPPORTUNITY EMPLOYER.