Regional Manager, Business Development - Southern US

DALS Lighting / Éclairage Dals, Inc.; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive base salary and incentive

401k program

Job summary

DALS Lighting is seeking a Regional Manager, Business Development to accelerate growth across the Southern United States. You’ll lead strategic sales initiatives, cultivate relationships with showrooms, distributors, builders, and specifiers, and expand the agency partner network to drive profitable growth.

Reporting to the EVP of Sales, you’ll play a key role in DALS' expansion across North America by leveraging an innovative product portfolio and a strong marketing support system.

Qualifications

• Proven success in territory sales, business development, or regional sales leadership.
• Experience working within the lighting, electrical, construction, specification, building products, or related industries.
• Strong negotiation and relationship-building skills.
• Ability to manage multiple stakeholders and sales channels.
• Excellent communication and presentation capabilities.
• Comfortable working independently while collaborating across cross-functional teams.
• Willingness to travel throughout the assigned territory.

Responsibilities

• Develop and execute strategic sales initiatives across the region.
• Identify, pursue, and close high-value opportunities in lighting showrooms, electrical distribution, builder channels, and specification markets.
• Expand market share while strengthening existing customer relationships.
• Manage complex negotiations and drive profitable growth.
• Monitor market trends, competitive activity, and customer needs to identify new opportunities.
• Lead and develop independent sales agency network.
• Recruit and onboard agency partners in key growth markets.
• Provide training, coaching, and product expertise to agency teams.
• Support key customer meetings and strategic account development initiatives.
• Collaborate on pricing strategies, promotions, and market penetration plans.
• Represent the DALS brand at industry events.
• Build meaningful relationships with distributors, specifiers, builders, designers, and influencers throughout the territory.

Skills

Territory sales

Business development

Negotiation

Relationship-building

Travel willingness

Job description

At DALS Lighting, innovation is at the heart of everything we do. As one of North America's leading manufacturers of residential and light commercial LED lighting solutions, we're transforming spaces through cutting-edge technology, exceptional design, and outstanding customer experiences.

Our products are featured in thousands of lighting showrooms, electrical distributors, retail locations, and major construction projects across North America. From smart home solutions and architectural lighting to landscape and decorative applications, DALS continues to grow rapidly and invest in new opportunities.

We're looking for a results-driven Regional Manager, Business Development to accelerate growth across the Eastern United States and help take our market presence to the next level.

Why This Opportunity Stands Out

This is more than a regional sales role.

You'll have the opportunity to lead and grow a strategically important territory with significant untapped potential, supported by a recognized brand, an innovative product portfolio, strong marketing resources, and a well-established network of independent sales agencies.

Reporting directly to the Executive Vice President of Sales, you'll have the autonomy to make an impact, the resources to succeed, and the opportunity to play a key role in DALS' continued expansion throughout North America.

Territory Coverage - Southern United States

This role will be responsible for a strategically important territory across the Southern United States. As DALS continues to invest in growth and market expansion, the exact territory configuration will be aligned with business priorities and the successful candidate's experience, relationships, and strengths.

What You'll Do

Drive revenue growth

• Develop and execute strategic sales initiatives across the region
• Identify, pursue, and close high-value opportunities within lighting showrooms, electrical distribution, builder channels, and specification markets
• Expand market share while strengthening existing customer relationships
• Manage complex negotiations and drive profitable growth
• Monitor market trends, competitive activity, and customer needs to identify new opportunities

Lead and develop channel partners

• Maximize the performance of our independent sales agency network
• Recruit and onboard new agency partners in key growth markets
• Provide training, coaching, and product expertise to agency teams
• Support key customer meetings and strategic account development initiatives
• Collaborate on pricing strategies, promotions, and market penetration plans

Represent the DALS brand

• Serve as a trusted ambassador within the lighting and design community
• Attend major industry events including Lightovation, LEDucation, and regional trade shows
• Build meaningful relationships with distributors, specifiers, builders, designers, and influencers throughout the territory

What success looks like

We're looking for a sales leader who:

• Consistently identifies and converts new business opportunities
• Builds strong, lasting customer and partner relationships
• Thrives in a fast-paced, entrepreneurial environment
• Leads through influence and collaboration
• Takes ownership, drives execution, and delivers results
• Brings energy, resilience, and a growth mindset every day

Qualifications

• Proven success in territory sales, business development, or regional sales leadership
• Experience working within the lighting, electrical, construction, specification, building products, or related industries
• Strong negotiation and relationship-building skills
• Ability to manage multiple stakeholders and sales channels
• Excellent communication and presentation capabilities
• Comfortable working independently while collaborating across cross-functional teams
• Willingness to travel throughout the assigned territory

Why Join DALS?

• High-growth organization with ambitious expansion plans
• Innovative product portfolio and strong market reputation
• Competitive base salary and performance-based incentive plan
• 401k program