Regional Hospital Growth & Partnerships Director

Aperion Care Wilmington; Chicago (IL); On-site; USD 120,000 - 160,000; Full time

Job summary

Aperion Care Wilmington seeks a Director of Regional Business Development/Hospital Liaison to lead strategic marketing, physician relations and census growth across the North/Northwest Chicago area. You will build hospital and community partnerships to expand market share and drive admissions.

Responsibilities include developing action plans, coordinating with hospital leadership, and guiding marketing initiatives to improve census and patient care collaboration within the Chicagoland network.

Qualifications

• Bachelor’s Degree preferred.
• 2 years direct experience in similar role within industry strongly preferred.
• Demonstrated success in establishing relationships, managing a book of business and increasing referrals and revenue.
• Excellent written, verbal, and interpersonal communication skills with the ability to make presentations.
• Travel to and between the homes in the assigned territory is required.

Responsibilities

• Oversee, prepare, distribute and audit ongoing Action Plans for each building in assigned territory.
• Conduct monthly marketing meetings in all assigned buildings. Updates to Action Plans generated from these meetings are also the responsibility of the RDBD, including the sharing of these updates back to the team.
• Maintain a thorough knowledge of our facility’s admissions requirements, services and requirements.
• Plan, develop, organize, implement evaluate, and direct the facility’s marketing programs to maintain and increase census and to provide the community with information relative to the facility, its programs, services and practices.
• Assist in the development, implementation and tracking of customer service satisfaction surveys.
• Assist department directors in the development and use of marketing policies and procedures, and establish a rapport in and between departments so that each staff member can realize the importance of his/her role in marketing and census building.
• Schedule Quarterly meetings with Directors of CM/SW at main feeder hospitals.
• Have up-to-date physician list for each building. Develop relationships, encourage their ideas, ask where else we can get business, incorporate them into your marketing Action Plan, if possible.
• Schedule, plan and execute at least one physician roundtable dinner a year.
• Identify specialty programs appropriate for each building. Identify potential physician candidates for each program and set up meetings including all necessary individuals. Lead the team through the process from initial meeting to physician’s first time rounding. Order all collateral for the program.
• Develop and roll out marketing ideas surrounding any new programs
• Manage all liaisons in territory including weekly updates, referral logs, shadowing in the field & sales training
• Identify corporate leadership at main hospitals. E.g., COO, CNO, CEO, etc. As appropriate and as directed by VP of BD, get meetings with these individuals.
• Develop concise, customized census action plans as needs arise (e.g., ADC focus, new program focus, low MC census, etc) that provide clear actionable items for those involved.
• Maintain that each building is stocked with proper collateral, necessary items for tours/admissions (welcome packets, tour cards) and equipment needed to do job properly.
• Understand and be able to collect data/outcomes for hospital sharing and collateral. This needs to be done pro-actively.
• In conjunction/coordination with the Administrator, Regional VP of Operations and VP of BD, develop and implement long range plans for the facility in the effort to establish and maintain both short-term and long-term census.
• Serve as a liaison to the Administrator, medical staff, and other professional and supervisory staff.
• Other duties as assigned.

Skills

Interpersonal communication

Verbal communication

Presentation skills

Education

Bachelor’s degree (preferred)

Job description

Aperion Care Wilmington seeks a Director of Regional Business Development/Hospital Liaison to lead strategic marketing, physician relations and census growth across the North/Northwest Chicago area. You will build hospital and community partnerships to expand market share and drive admissions.

Responsibilities include developing action plans, coordinating with hospital leadership, and guiding marketing initiatives to improve census and patient care collaboration within the Chicagoland network.