Regional Growth Marketing Manager

StoryPoint Group; Brighton (MI); On-site; USD 70,000 - 90,000; Full time

Job summary

StoryPoint Group is seeking a Marketing Manager to execute marketing strategies tailored to local market needs. This role involves planning campaigns, customer acquisition, and brand management, reporting directly to the Director of Marketing.

The ideal candidate will have a Bachelor's degree in Marketing or a related field and 3-5+ years of experience, preferably in the senior living or healthcare sectors. Strong analytical and communication skills are essential for optimizing marketing initiatives.

A familiarity with CRM and marketing automation platforms is preferred, along with creative problem-solving abilities.

Qualifications

• 3-5+ years of progressive marketing experience, preferably in senior living or healthcare.
• Demonstrated success in managing integrated marketing campaigns.
• Highly organized with the ability to manage multiple priorities.

Responsibilities

• Execute marketing strategies at the regional or business level.
• Plan and execute marketing campaigns aligned with business needs.
• Track and report on campaign performance and metrics.

Skills

Integrated marketing campaigns

Lead generation

Communication skills

Analytical skills

Relationship-building

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Tools

Salesforce

HubSpot

Canva

Job description

StoryPoint Group is seeking a Marketing Manager to execute marketing strategies tailored to local market needs. This role involves planning campaigns, customer acquisition, and brand management, reporting directly to the Director of Marketing.

The ideal candidate will have a Bachelor's degree in Marketing or a related field and 3-5+ years of experience, preferably in the senior living or healthcare sectors. Strong analytical and communication skills are essential for optimizing marketing initiatives.

A familiarity with CRM and marketing automation platforms is preferred, along with creative problem-solving abilities.