Regional Fitness Growth Director — Multi-Club

TruFit Athletic Clubs; McAllen (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

TruFit Athletic Clubs seeks a Senior Regional Director to lead performance, membership growth, and operational excellence across 20–25 clubs. You’ll drive membership sales, develop high‑performing leaders, and translate strategy into measurable results, spending significant time in clubs and building a culture of accountability.

Reporting to the COO, you’ll oversee 4–5 District Managers, travel frequently across the region, and ensure consistent execution of initiatives.

Qualifications

• Proven leadership overseeing multiple fitness clubs.
• Strong track record in membership sales and revenue growth.
• Experience developing General Managers, District Managers, or multi-unit leaders.
• Ability to drive performance through coaching and accountability.
• Knowledge of KPIs: membership growth, conversion, retention, PT sales, profitability.
• Experience managing budgets and analyzing P&L.
• Excellent communication and leadership skills.
• Willingness to travel frequently and reside in the Rio Grande Valley or relocate.

Responsibilities

• Drive regional membership sales, revenue growth, and retention.
• Lead and develop approximately 4–5 District Managers across clubs.
• Oversee 20–25 clubs, monitor KPIs and regional P&L.
• Collaborate with Marketing, Finance, HR, Operations to execute initiatives.

Skills

Multi-unit leadership

Membership sales

P&L analysis

Strategic planning

Communication

Willing to travel

Job description

TruFit Athletic Clubs seeks a Senior Regional Director to lead performance, membership growth, and operational excellence across 20–25 clubs. You’ll drive membership sales, develop high‑performing leaders, and translate strategy into measurable results, spending significant time in clubs and building a culture of accountability.

Reporting to the COO, you’ll oversee 4–5 District Managers, travel frequently across the region, and ensure consistent execution of initiatives.