Director of Fitness Programs & Growth

TruFit Athletic Clubs; San Antonio (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

TruFit Athletic Clubs in Texas seeks a Director of Fitness Services to lead Personal Training, Team Training, and Supplements across multiple clubs. You will set strategy, drive growth, and ensure brand standards while mentoring coaches and developing scalable training content.

The role partners with the COO to align programs with regulatory and safety guidelines, optimize member experiences, and push innovation in programming and digital resources.

Qualifications

• 5+ years of progressive leadership in fitness programming, PT, or team training.
• Proven ability to scale fitness programs across locations.
• Expertise in SGPT and PT programming; coach development.
• Strong business acumen with revenue growth experience.
• Excellent communication, facilitation, and presentation skills.
• Ability to travel up to 30% for launches, compliance, and events.
• Current fitness certifications (NASM, ACE, ACSM, NSCA, or equivalent).

Responsibilities

• Provide strategic leadership for Fitness Services, aligning with TruFit goals and industry trends.
• Lead design, implementation, and continuous improvement of Team Training programs (Combo 6, TruPower).
• Oversee content creation for launches, seasonal programming, and events.
• Mentor District Team Training Coordinators and ensure quality across locations.
• Ensure programs meet safety, regulatory, and internal compliance requirements.
• Collaborate with HR/Operations to align standards and certifications.
• Drive sales training to boost enrollment and member engagement.

Skills

Leadership

Program design

Team training

SGPT/PT programming

Revenue growth

Communication

Travel readiness

Education

NASM certification

ACSM certification

NSCA certification

ACE certification

Job description

TruFit Athletic Clubs in Texas seeks a Director of Fitness Services to lead Personal Training, Team Training, and Supplements across multiple clubs. You will set strategy, drive growth, and ensure brand standards while mentoring coaches and developing scalable training content.

The role partners with the COO to align programs with regulatory and safety guidelines, optimize member experiences, and push innovation in programming and digital resources.