Regional Field Marketing Lead — AI-Driven Pipeline

QAD

Chicago (IL)

Hybrid

USD 125,000 - 135,000

Full time

5 days ago
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Benefits offered by this job

Marketing Bonus Plan

Job summary

QAD Redzone is seeking a Senior Field Marketing Manager to build regional programs that accelerate pipeline in manufacturing. You will own field plans and collaborate with Sales, Product Marketing, Digital, and Customer Marketing to plan, run, and measure events and campaigns that move accounts forward.

You will lead end-to-end events, align with target accounts, leverage AI insights, and report on pipeline impact.

Qualifications

  • 5+ years in B2B field marketing with events and programs that produced measurable pipeline.
  • Real understanding of manufacturing: plant floor teams and the operations, quality, and maintenance buyers who make decisions.
  • Hands-on event experience, from strategy and budget to logistics and on-site execution.
  • Able to work across teams without waiting for permission or process.
  • Genuine enthusiasm for AI, with examples of integration into work.
  • Fluency with Salesforce and marketing automation; comfort with attribution and funnel metrics.
  • Clear, concise written and verbal communication, including with executives.

Responsibilities

  • Build and run regional field plans tied to pipeline and revenue goals, in partnership with Sales leadership.
  • Plan and execute events end to end: trade shows, executive dinners, customer roundtables, and plant tours.
  • Align with Sales on target accounts, pre-event outreach, and post-event follow-up so every event has a clear path to pipeline.
  • Work with Product Marketing and Digital so field programs carry the right message and are supported by paid, email, and web.
  • Use AI to move faster and smarter: account research, targeting, personalization, follow-up, and program analysis.
  • Report on channel performance with rigor, focused on sourced and influenced pipeline rather than attendance or badge scans.
  • Manage agency and vendor relationships, budgets, and timelines.
  • Bring customer and field insights back to the broader marketing team.

Skills

Field marketing
B2B marketing
Event planning
Cross-functional collaboration
AI enthusiasm
Marketing automation
Communication

Tools

Salesforce

Job description

QAD Redzone is seeking a Senior Field Marketing Manager to build regional programs that accelerate pipeline in manufacturing. You will own field plans and collaborate with Sales, Product Marketing, Digital, and Customer Marketing to plan, run, and measure events and campaigns that move accounts forward.

You will lead end-to-end events, align with target accounts, leverage AI insights, and report on pipeline impact.

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