Regional Director: Turnaround & Growth Leader (Phantom Equity)

The Motorcycle Company; Grand Rapids (MI); On-site; USD 250,000 - 400,000; Full time

Benefits offered by this job

Full travel coverage

Medical/dental/vision insurance

401(k)

Job summary

The Motorcycle Company is seeking a Regional Director to own the P&L, people, and results for a 4–6 store region. This field-based role requires presence in stores about 22 days per month and spans the West Coast, Mountain, Northeast, Mid Atlantic, and Southeast regions to drive profit, volume, and gross targets.

You will develop GMs, staff stores to plan, turn around underperformers, and contribute to phantom equity growth as the region grows toward 40–50 stores.

Qualifications

• 10+ years in dealership sales leadership.
• 3+ years across 2+ rooftops.
• Proven turnaround of underperforming stores.
• Built managers who got promoted from within.
• Able to read a P&L quickly, lead meetings, coach operators.

Responsibilities

• Operate profit, unit volume, and gross across 4-6 stores.
• Develop and hold GMs accountable; provide direct support to hit store objectives.
• Staff each store to budget and the plan.
• Turn around bottom quartile stores to maximize upside.

Skills

P&L management

Store leadership

Coaching managers

Performance turnarounds

Travel readiness

Job description

The Motorcycle Company is seeking a Regional Director to own the P&L, people, and results for a 4–6 store region. This field-based role requires presence in stores about 22 days per month and spans the West Coast, Mountain, Northeast, Mid Atlantic, and Southeast regions to drive profit, volume, and gross targets.

You will develop GMs, staff stores to plan, turn around underperformers, and contribute to phantom equity growth as the region grows toward 40–50 stores.