Regional Director

The Motorcycle Company; Grand Rapids (MI); On-site; USD 250,000 - 400,000; Full time

Benefits offered by this job

Full travel coverage

Medical/dental/vision insurance

401(k)

Job summary

The Motorcycle Company is seeking a Regional Director to own the P&L, people, and results for a 4–6 store region. This field-based role requires presence in stores about 22 days per month and spans the West Coast, Mountain, Northeast, Mid Atlantic, and Southeast regions to drive profit, volume, and gross targets.

You will develop GMs, staff stores to plan, turn around underperformers, and contribute to phantom equity growth as the region grows toward 40–50 stores.

Qualifications

• 10+ years in dealership sales leadership.
• 3+ years across 2+ rooftops.
• Proven turnaround of underperforming stores.
• Built managers who got promoted from within.
• Able to read a P&L quickly, lead meetings, coach operators.

Responsibilities

• Operate profit, unit volume, and gross across 4-6 stores.
• Develop and hold GMs accountable; provide direct support to hit store objectives.
• Staff each store to budget and the plan.
• Turn around bottom quartile stores to maximize upside.

Skills

P&L management

Store leadership

Coaching managers

Performance turnarounds

Travel readiness

Job description

REGIONAL DIRECTOR — The Motorcycle Company

Field-based (in-region) | $250K–$400K total target | In stores 22 days/month

We consult for 25-rooftops — 21 Harley-Davidson, 3 powersports, 1 marine — operating coast to coast. All groups are in acquisition mode and growing toward 40–50 stores, and we manage the stores on one process and one scoreboard.

We are hiring Regional Directors to own the P&L, the people, and the result of a 4-6-store cluster.

Regions: West Coast, Mountain, Northeast, Mid Atlantic, Southeast

What You Own

• Operating profit, unit volume, and gross across 4-6 stores.
• The GMs — you develop them, hold them accountable, provide direct support to hit store objectives
• Staffing every store to budget and the plan.
• The turnaround of the bottom quartile — where 60% of your days and most of your upside live.

What Makes This Seat Different

This is a partner-track role. Future phantom equity on the region's operating-profit growth.

Who Wins This Job

• 10+ years in dealership sales leadership; 3+ years across 2 or more rooftops.
• You have run a store as a GM and hit the number — and you can prove it with reports.
• You have personally turned around at least one underperforming store.
• You have built managers who got promoted out from under you.
• You read a P&L cold, run the meeting, work the desk, and coach the operator — the same day.
• You are in stores 22 days a month

Compensation

Base $150,000. Bonus on regional gross, attainment, and Tier-3 turnarounds. Phantom equity on regional operating-profit growth. Total target $250,000–$400,000, uncapped above 120% attainment. Full travel coverage, medical/dental/vision, 401(k).