Regional Director, SNF Growth & Partnerships (Travel)

Cantex-Continuing-Care-Network; Carrollton (TX); On-site; USD 100,000 - 180,000; Full time

Job summary

Cantex-Continuing-Care-Network is seeking a Regional Director of Business Development to lead sales, marketing, census development, and market expansion across an assigned region in the Dallas–Fort Worth area.

You will design and manage strategic programs that drive SNF census growth, strengthen referral pipelines, and increase revenue, partnering with hospitals, physicians, and health plans to exceed occupancy goals.

Qualifications

• Minimum 3 years leadership in multi-facility long-term care sales.
• Minimum 5 years healthcare business development experience.
• Strong knowledge of SNF, post-acute and long-term care.
• Proven history achieving census, admissions, occupancy and revenue goals.
• Experience coaching sales and business development teams.
• Relationships with hospitals, physicians, case management and health organizations.

Responsibilities

• Develop, implement, and manage regional sales and marketing plans for the assigned region.
• Drive census growth, admissions growth, occupancy improvement, and payer mix optimization across regional facilities.
• Lead and influence Business Development teams to achieve census goals.
• Develop and strengthen referral relationships with hospitals, physicians, discharge planners, case managers, ACOs, managed care organizations, and community partners.
• Identify market opportunities, referral trends, competitive threats, and growth opportunities through market analysis and demographic research.
• Spearhead business development initiatives that increase market share and strengthen regional brand awareness.
• Evaluate marketing collateral, digital marketing efforts, media campaigns, and advertising strategies to ensure effectiveness and relevance.
• Develop and support community outreach programs that enhance facility visibility and referral development.
• Assist facility leadership with recruiting, hiring, onboarding, and developing business development personnel.
• Conduct ongoing sales coaching, mentoring, and performance development for local marketing teams.
• Deliver classroom, field, and one-on-one sales training for internal and external business development professionals.
• Monitor lead tracking systems, referral conversion metrics, admissions pipelines, and sales performance indicators.
• Analyze business development data and implement strategies that improve conversion rates and referral outcomes.
• Conduct routine visits with referral sources and healthcare providers to identify patients who may benefit from post-acute and long-term care services.
• Collaborate with operational leaders to achieve census, revenue, financial, and quality objectives.
• Support regional and corporate growth initiatives as assigned.

Skills

Leadership experience

Healthcare development

SNF knowledge

Census goals

Relationship building

Marketing plans

CRM familiarity

CRM software

Education

Some college coursework

Tools

Microsoft Office

CRM software

Job description

Cantex-Continuing-Care-Network is seeking a Regional Director of Business Development to lead sales, marketing, census development, and market expansion across an assigned region in the Dallas–Fort Worth area.

You will design and manage strategic programs that drive SNF census growth, strengthen referral pipelines, and increase revenue, partnering with hospitals, physicians, and health plans to exceed occupancy goals.