Regional Director of Sales & Operations | Chicago

EWC Growth LLC.; Chicago (IL); On-site; USD 120,000 - 200,000; Full time

Job summary

EWC Growth LLC, a leading franchisee of European Wax Center, is seeking a Regional Director of Sales who will translate strategy into center-level execution, oversee a portfolio of locations, and drive KPI performance across the region.

You will lead Center Sales Directors, coach teams, optimize guest experience, and ensure operational excellence while partnering with HR, Finance, Marketing, and Operations to sustain growth.

Qualifications

• 5+ years of progressive multi-unit leadership in retail, beauty, wellness, hospitality, or service industries.
• Experience managing multi-million dollar markets.
• Proven ability to lead and develop field employees.
• Track record of meeting or exceeding aggressive sales and performance goals.
• Strong commercial mindset with ability to analyze KPIs and translate data into action.

Responsibilities

• Own the regional sales and financial performance across all centers.
• Translate data into actionable strategies to improve results.
• Lead and develop Center Sales Directors and coach on performance.
• Maintain brand standards and elevate guest experience across locations.
• Collaborate with HR, Talent Acquisition, Training, Finance, Marketing, and Ops.
• Drive staffing, scheduling, and center operations to optimize efficiency.

Skills

Multi-unit leadership

Developing field employees

Sales performance management

Data-driven decision making

Job description

Regional Director of Sales & Operations

At EWC Growth, one of the largest franchisees of European Wax Center, smooth is just the start. We’re building high‑performing teams, delivering elevated guest experiences, and creating a culture where exceptional leaders have the opportunity to make a measurable impact.

We’re looking for a Regional Director of Sales who knows how to turn strategy into execution. This leader will oversee a portfolio of European Wax Center locations and be accountable for sales performance, operational excellence, leadership development, and the overall health of the business across their region.

This is a highly visible, field‑based leadership role for someone who thrives in a fast‑paced, KPI‑driven environment and knows how to lead through people—not simply manage numbers.

The Opportunity

As Regional Director of Sales, you’ll operate as the business leader for your region, translating company strategy into center‑level execution.

You’ll lead and develop a team of Center Sales Directors, creating the accountability, coaching, and operating rhythm necessary to consistently deliver results.

You’ll have a pulse on the business—from sales conversion and guest retention to Wax Pass performance, retail sales, staffing, and center‑level execution—and know when to coach, challenge, recognize, and course‑correct,

What You'll Own

Sales + Business Performance

• Own the overall sales and financial performance of your assigned region.
• Drive achievement of center and regional goals across key performance indicators, including service sales, Wax Pass sales, retail product sales, guest acquisition, retention, and rebooking.
• Analyze center‑level performance and identify trends, opportunities, and performance gaps.
• Translate data into clear, actionable strategies that improve results.
• Establish consistent performance expectations and accountability across the region.
• Partner with Center Sales Directors to develop targeted action plans for underperforming centers.
• Recognize high‑performing centers and leverage best practices across the broader region.
• Maintain a strong understanding of local market dynamics and identify opportunities to increase market share.

Leadership + Talent Development

• Lead, coach, and develop a team of Center Sales Directors, creating a strong bench of high‑performing leaders.
• Set clear expectations and hold leaders accountable for both results and behaviors.
• Conduct regular business reviews, center visits, coaching sessions, and performance conversations.
• Identify high‑potential talent and create meaningful development and succession opportunities.
• Partner with Talent Acquisition and HR to attract, select, develop, and retain exceptional talent.
• Build a culture centered around performance, accountability, recognition, and growth.
• Address performance concerns quickly and consistently while maintaining a people‑first leadership approach.
• Create strong succession pipelines for critical field leadership positions.

Guest Experience + Brand Excellence

• Champion the European Wax Center guest experience across every center within the region.
• Ensure teams consistently deliver an elevated, welcoming, and results‑driven guest experience.
• Monitor guest feedback and partner with center leadership to identify opportunities for improvement.
• Reinforce brand standards and ensure consistent execution across locations.
• Create an environment where teams understand the connection between exceptional service, guest loyalty, and business performance.

Operational Excellence

• Maintain visibility into the day‑to‑day health of each center and ensure consistent execution of company standards.
• Partner with Center Sales Directors to optimize staffing, scheduling, productivity, and center operations.
• Identify operational barriers impacting sales, team performance, or the guest experience and drive solutions.
• Ensure centers maintain strong standards around compliance, cleanliness, safety, inventory, and overall presentation.
• Partner cross‑functionally with HR, Talent Acquisition, Training, Finance, Marketing, and Operations to execute company initiatives.
• Lead through periods of growth, organizational change, and evolving business priorities.

• 5+ years of progressive multi‑unit retail, beauty, wellness, hospitality, or service‑based leadership experience with experience managing multi‑million dollar markets.
• Proven experience leading and developing field employees.
• Demonstrated track record of meeting or exceeding aggressive sales and performance goals.
• Strong commercial mindset with the ability to analyze KPIs and translate data into action.