Regional Director of Sales

The Bristal Assisted Living; Woodcliff Lake (NJ); On-site; USD 90,000 - 120,000; Full time

Job summary

The Bristal Assisted Living is seeking a Director of Community Relations to increase and sustain occupancy across its communities in the Tristate area. You will train and support Directors of Community Relations and Coordinators, manage admissions strategies, and collaborate with Marketing to implement plans.

The role requires five years sales experience in healthcare or retirement living, a business or marketing degree, strong negotiation and communication skills, and willingness to travel.

Qualifications

• Minimum five (5) years sales experience in health care or retirement living.
• Bachelor’s Degree in Business or Marketing preferred.
• Able to work in fast-paced, self-directed entrepreneurial environment.
• Excellent negotiation and sales skills.
• Willing to travel within the Tristate area.
• Excellent telephone and communication skills.
• Ability to relate well to the senior population.
• Strong organizational skills with the ability to multi-task.
• Computer literate and knowledge of MS Office.
• Patience with perseverance and follow-through capabilities.

Responsibilities

• Develop monthly/quarterly sales plan with Corporate Director of Sales.
• Establish and monitor daily, weekly, and quarterly targets for the sales team.
• Analyze conversion ratios and steps within the sales process with the Executive Directors and Sales team.
• Determine and implement training and coaching based on analysis of conversions and present findings and plans to Corporate Director of Sales.
• Work in conjunction with Corporate Director of Sales and Regional Director of Operations to ensure first impression checklist is being adhered to.
• Hold weekly calls with Executive Director and Sales team in each community to discuss upcoming admissions and strategize leads.
• Cover the role of the Director of Community Relations upon the absence of the position within a given community and/or start-up community to increase and/or sustain maximum occupancy levels.
• Regular on-site visits to communities in your assigned territory for quality control purposes.
• Train and/or support new and existing Directors of Community Relations and Community Relations Coordinators on (CRM) customer sales system, including handling inquiries, planning visits, database management, and daily, weekly & quarterly reporting.
• Work with the Marketing Department and Business Development team to implement marketing plans to achieve set occupancy goals.
• Recommend sales strategies for improvement based on market research and competitor analyses.
• Understand the competitive landscape and market trends.
• Determine and ensure that all policies & procedures as it pertains to the Director of Community Relations are being adhered to.
• Provide required reporting to Vice President of Marketing and Corporate Director of Sales on the progress made in communities.
• Updates job knowledge by participating in educational opportunities, reading professional publications, maintaining personal networks.
• All other duties as assigned by the Vice President of Sales.

Skills

Sales experience

Negotiation

Communication skills

Organizational skills

Multi-tasking

Travel willingness

Customer relations

MS Office

Patience

Professional image

Education

Bachelor’s Degree in Business or Marketing

Tools

MS Office

Job description

Responsible for increasing the occupancy or sustaining maximum occupancy levels in communities within their assigned area. In addition, the position is responsible for training and supporting the Directors of Community Relations and/or Community Relations Coordinators, if applicable, in those communities in their assigned area.

• Develop monthly/quarterly sales plan, in coordination with Corporate Director of Sales, in support of organization strategy and objectives.
• Establish and monitor daily, weekly, and quarterly targets for your assigned sales team.
• Analyze conversion ratios and steps within the sales process with the Executive Directors and Sales team.
• Determine and implement training and coaching based on analysis of conversions and present findings and plans to Corporate Director of Sales.
• Work in conjunction with Corporate Director of Sales and Regional Director of Operations to ensure first impression checklist is being adhered to.
• Hold weekly calls with Executive Director and Sales team in each community to discuss upcoming admissions and strategize leads.
• Cover the role of the Director of Community Relations upon the absence of the position within a given community and/or start-up community to increase and/or sustain maximum occupancy levels.
• Regular on-site visits to communities in your assigned territory for quality control purposes.
• Train and/or support new and existing Directors of Community Relations and Community Relations Coordinators on (CRM) customer sales system, including handling inquiries, planning visits, database management, and daily, weekly & quarterly reporting.
• Work with the Marketing Department and Business Development team to implement marketing plans to achieve set occupancy goals.
• Recommend sales strategies for improvement based on market research and competitor analyses.
• Understand the competitive landscape and market trends.
• Determine and ensure that all policies & procedures as it pertains to the Director of Community Relations are being adhered to.
• Provide required reporting to Vice President of Marketing and Corporate Director of Sales on the progress made in communities.
• Updates job knowledge by participating in educational opportunities, reading professional publications, maintaining personal networks.
• All other duties as assigned by the Vice President of Sales.

Qualifications

• Minimum five (5) years sales experience in the health care or retirement living setting.
• Bachelor’s Degree in Business or Marketing preferred.
• Able to work in fast-paced, self-directed entrepreneurial environment
• Excellent negotiation and sales skills.
• Willing to travel within the Tristate area.
• Professional Image.
• Excellent telephone and communication skills.
• Ability to relate well to the senior population.
• Strong organizational skills with the ability to multi-task.
• Computer literate and knowledge of MS Office.
• Patience with perseverance and follow-through capabilities.