Regional Digital Practice Marketing Lead

Specialized Dental Partners; Franklin (TN); Hybrid; USD 110,000 - 125,000; Full time

Job summary

Specialized Dental Partners is seeking an Area Marketing Manager to oversee digital strategy and website performance. This role involves enhancing practices' digital visibility through SEO and effective marketing systems.

The ideal candidate will have over 5 years in digital marketing, preferably in a multi-location environment. Responsibilities include managing vendor relationships and implementing local digital initiatives to drive growth.

Salary ranges from $110,000 to $125,000 annually, ensuring fair compensation practices.

Qualifications

• 5+ years of marketing experience with a strong digital and multi-location focus.
• Experience in dental, healthcare, DSO, or similar multi-unit environments preferred.
• Demonstrated ownership of websites and digital performance initiatives.

Responsibilities

• Own performance, usability, and consistency of practice websites across the network.
• Lead improvements in SEO, site structure, content quality, and conversion optimization.
• Evaluate opportunities and support implementation of digital campaigns at the practice level.

Skills

Digital marketing experience

SEO expertise

Vendor management skills

Analytical skills

Communication skills

Tools

CMS platforms

Analytics tools

Job description

Specialized Dental Partners is seeking an Area Marketing Manager to oversee digital strategy and website performance. This role involves enhancing practices' digital visibility through SEO and effective marketing systems.

The ideal candidate will have over 5 years in digital marketing, preferably in a multi-location environment. Responsibilities include managing vendor relationships and implementing local digital initiatives to drive growth.

Salary ranges from $110,000 to $125,000 annually, ensuring fair compensation practices.