Marketing Director Dental MultiLocation Group DSO

Empower Dental Group; Burbank (CA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

401(k) matching

Bonus based on performance

Dental insurance

Job summary

Empower Dental Group is seeking a Marketing Director to oversee marketing efforts across their multi-location dental group in California. This role will coordinate with a marketing agency and enhance lead conversion across multiple offices.

The ideal candidate will have a strong background in dental marketing, with 5–10 years of experience in growth or operations. Benefits include a 401(k) matching, performance bonuses, and dental insurance.

Qualifications

• 5–10 years of marketing, growth, or operations experience.
• Experience working with and managing external marketing agencies.
• Strong understanding of lead generation and conversion systems.

Responsibilities

• Oversee performance and accountability with marketing agency.
• Coordinate marketing efforts across all office locations.
• Build relationships with local businesses and medical professionals.

Skills

Marketing experience

Dental marketing experience

Lead generation

Cross-functional collaboration

Data-driven decision making

Job description

Marketing Director / Growth & Partnerships – Multi-Location Dental Group

Location: Burbank / Glendale | Employment Type: Full-Time

Benefits

• 401(k) matching
• Bonus based on performance
• Dental insurance

About Us

We are a growing multi-location dental group with 6 offices and an in-house dental lab. Our focus is on advanced dentistry, high-value procedures, and delivering a premium patient experience. We are scaling with a strong emphasis on efficiency, accountability, and measurable results.

Position Overview

We are seeking a Marketing Director to act as the central link between our external marketing agency, internal office teams, and referral partners. This is a hands‑on, performance‑driven role focused on execution, accountability, and growth. You will not be running ads directly, but you will be responsible for overseeing performance, coordinating internally, and ensuring marketing efforts translate into real production.

Key Responsibilities

• Agency Oversight & Accountability
  • Serve as the primary point of contact with our Google Ads / marketing agency
  • Review campaign performance, budgets, and reports
  • Hold the agency accountable for:
    • Cost per lead
    • Cost per new patient
    • Return on investment (ROI)
  • Identify gaps and push for continuous improvement
• Office Coordination & Conversion Optimization
  • Act as the link between marketing and each office location
  • Ensure proper handling of leads:
    • Phone answering quality
    • Scheduling efficiency
    • Follow‑up systems
  • Work closely with office managers and treatment coordinators to improve:
    • Lead‑to‑patient conversion
    • Case acceptance
  • Align marketing efforts with each office’s capacity and goals
• Growth, Networking & Partnerships
  • Build relationships with:
    • Local businesses
    • Medical professionals
    • Community partners
  • Develop referral channels that generate consistent patient flow
  • Identify and execute local growth opportunities focused on high‑value treatments
• Data Tracking & Reporting
  • Track and report on:
    • Lead volume and quality
    • Conversion rates
    • Cost per acquisitionProduction from new patients
  • Provide clear, actionable insights (not just reports)
  • Use data to guide decisions and improve performance
• Brand & Campaign Alignment
  • Ensure consistent messaging and positioning across all locations
  • Coordinate with the agency on campaigns for:
    • Implants
    • Full mouth rehabilitation
    • Cosmetic dentistry
  • Maintain a premium brand focus (not discount‑driven marketing)

Qualifications

• 5–10 years of marketing, growth, or operations experience
• Dental marketing experience strongly preferred
• Candidates without dental experience must have proven success in high‑ticket, elective services (cosmetic, aesthetics, implants, or similar cash‑pay models)
• Experience working with and managing external marketing agencies
• Experience in multi‑location businesses or DSOs preferred
• Strong understanding of:
  • Lead generation (Google Ads, Meta Ads)
  • Lead conversion systems (calls, scheduling, follow‑up)
  • Ability to work cross‑functionally with office teams
• Strong communication and organizational skills
• Business development / networking experience is a plus
• Data‑driven with focus on measurable outcomes