Regional C-Store Sales Manager

Sigma

United States

Remote

USD 78,000 - 120,000

Full time

14 days+

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Benefits offered by this job

401(k)

Dental insurance

Flexible spending account

Health insurance

Paid time off

Parental leave

Retirement plan

Vision insurance

Job summary

Sigma is seeking a Regional C-Store Sales Manager to lead national and key account sales across multiple locations, including vending and drug channels. You will drive growth, mentor teams, and coordinate with support and logistics to ensure top-tier customer service.

The role requires strong negotiation, forecasting, and presentation skills, with experience in snacking products and rapid market adaptation. Remote-capable with 50–60% travel.

Qualifications

Bachelor’s degree in Sales, Marketing, or Business, or equivalent work experience.
Three (3) years of related C-Store, Vending, Drug, and/or Special Markets sales experience.
Experience in fresh food snacking, preferably with products that have a short shelf life.
Experience in forecasting, costing, promotions, and trade spend/accruals.
Knowledge of National and Key Accounts and contacts at both retail and distributor levels.

Responsibilities

Lead and direct efforts to penetrate and develop National and Key C-Store, Vending, Drug, and Special Markets customers at both retailer/operator and distributor levels.
Determine the best go-to-market strategy for all assigned customers in the snacking industry to obtain sustainable and profitable growth and achieve the company’s strategic goals and objectives.
Work closely with internal customer service teams, sales support, and logistics to manage customer satisfaction.
Manage current brokerage firms to assist in breaching C-Store Chains, Vending Operators, Drug, and Special Markets customers for distribution and promotional goals.
Manage day-to-day business operations including, but not limited to, forecasting, budgeting, planning, reporting, presentations, and broker management.
Monitor progress through sales reports, recommend adjustments, and implement strategies to achieve company goals.
Maintain knowledge of National and Regional Trade Shows that are important to the specified classes of trade.
Possess product and industry knowledge and serve as a technical resource internally.
Perform other duties as assigned.

Skills

C-Store sales

Broker sales management

Key accounts management

Negotiation

Forecasting

Data analysis

PowerPoint

Excel

Communication

Education

Bachelor’s degree in Sales/Marketing/Business

Tools

IRI data

PowerPoint

Excel

Job description

Company Overview

Sigma is a global food company committed to the production, distribution, and sales of refrigerated and frozen products such as cold meats, cheese, yogurt, prepared meals, and beverages. With a diverse portfolio of well-known brands, we serve over 590,000 customers across multiple regions. Working at Sigma means being part of a family-oriented environment that values its associates and fosters career growth.

Job Summary

We are on the lookout for an energetic and strategic Regional C-Store Sales Manager to lead our convenience store sales operations across multiple locations. In this role, you'll drive sales growth, manage store teams, and ensure exceptional customer service. If you’re passionate about retail management, skilled in leadership and negotiation, and eager to make a positive impact in a fast-paced environment, this is your chance to shine.

Essential Job Functions

Lead and direct efforts to penetrate and develop National and Key C-Store, Vending, Drug, and Special Markets customers at both retailer/operator and distributor levels.
Determine the best go-to-market strategy for all assigned customers in the snacking industry to obtain sustainable and profitable growth and achieve the company’s strategic goals and objectives.
Work closely with internal customer service teams, sales support, and logistics to manage customer satisfaction.
Manage current brokerage firms to assist in breaching C-Store Chains, Vending Operators, Drug, and Special Markets customers for distribution and promotional goals.
Manage day-to-day business operations including, but not limited to, forecasting, budgeting, planning, reporting, presentations, and broker management.
Monitor progress through sales reports, recommend adjustments, and implement strategies to achieve company goals.
Maintain knowledge of National and Regional Trade Shows that are important to the specified classes of trade.
Possess product and industry knowledge and serve as a technical resource internally.
Perform other duties as assigned.

Minimum Qualifications

Bachelor’s degree in Sales, Marketing, or Business, or equivalent work experience
Three (3) years of related C-Store, Vending, Drug, and/or Special Markets sales experience

Knowledge, Skills & Abilities (KSAs)

Knowledge of National and Key Accounts and contacts at both retail and distributor levels in these channels
Experience in broker sales management and National, Key, and Regional account management
Experience in fresh food snacking, preferably with products that have a short shelf life
Experience in forecasting, costing, promotions, and trade spend/accruals
Strong presentation, reading, writing, communication, analytical, and negotiation skills
Experience using IRI data to build compelling sales stories
Proficiency in PowerPoint and Excel with the ability to communicate business information in presentation format

Environmental / Working Conditions

Ability to travel 50–60% of the time

Physical Requirements

Usual office environment with frequent sitting, walking, and standing
Occasional climbing, stooping, kneeling, crouching, crawling, and balancing
Frequent use of eye, hand, and finger coordination enabling use of office machinery
Oral and auditory capacity enabling interpersonal communication and communication through automated devices such as the telephone

Pay: $78,416.00 - $119,800.00 per year

Benefits