Regional Sales Manager (C-Store)

Sigma; United States; On-site; USD 70,000 - 90,000; Full time

Job summary

A leading global food organization is seeking a sales professional to drive growth in National and Key C-Store and Vending markets. The role requires a Bachelor’s degree in Sales, Marketing, or Business and three years of related experience. Key responsibilities include developing go-to-market strategies, managing customer satisfaction, and conducting sales analysis. Strong knowledge of sales management, broker relationships, and proficiency in analytical tools are crucial. Travel of 50-60% is expected for this position.

Qualifications

• 3 years of related C-Store, Vending, Drug, and/or Special Markets sales experience.
• Experience using IRI data to build compelling sales stories.
• Experience in fresh food snacking with short shelf life.

Responsibilities

• Lead efforts to develop National and Key C-Store and Vending customers.
• Manage customer satisfaction and operations including forecasting and budgeting.
• Monitor sales reports and recommend strategy adjustments.

Skills

Knowledge of National and Key Accounts

Broker sales management

Strong presentation skills

Analytical skills

Negotiating skills

Proficiency in PowerPoint

Proficiency in Excel

Education

Bachelor’s degree in Sales, Marketing, or Business

Job description

Join the Sigma Team – Where Careers Thrive!

We don’t just offer jobs; we cultivate careers. Become part of our dynamic team of professionals and experience what it means to truly be valued. We’re passionate about empowering our associates to reach their full potential, fostering growth, and celebrating success together.

When you join Sigma, you’re stepping into a fast-growing, innovative global food organization that’s redefining excellence in the industry.

Are you ready to elevate your career? Come join our table!

ESSENTIAL JOB FUNCTIONS

• Lead and direct efforts to penetrate and develop National and Key C‑Store, Vending, Drug, and Special Markets customers at both retailer/operator and distributor levels.
• Determine the best go‑to‑market strategy for all assigned customers in the snacking industry to obtain sustainable and profitable growth and achieve the company’s strategic goals and objectives.
• Work closely with internal customer service teams, sales support, and logistics to manage customer satisfaction.
• Manage current brokerage firms to assist in breaching C‑Store Chains, Vending Operators, Drug, and Special Markets customers for distribution and promotional goals.
• Manage day‑to‑day business operations including forecasting, budgeting, planning, reporting, presentations, and broker management.
• Monitor progress through sales reports, recommend adjustments, and implement strategies to achieve company goals.
• Maintain knowledge of National and Regional Trade Shows that are important to these specified classes of trade.
• Possess product and industry knowledge and serve as a technical resource for internal teams.
• Perform other duties as assigned.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in Sales, Marketing, or Business, or equivalent work experience.
• Three years of related C‑Store, Vending, Drug, and/or Special Markets sales experience.

LICENSES / CERTIFICATIONS

• Not applicable.

PREFERRED QUALIFICATIONS

• Not applicable.

KNOWLEDGE, SKILLS, AND ABILITIES

• Knowledge of National and Key Accounts and contacts at both retail and distributor levels in these channels.
• Experience in broker sales management and National, Key, and Regional account management.
• Experience in fresh food snacking, preferably pertaining to products with short shelf life.
• Experience in forecasting, costing, promotions, and trade spend or accruals.
• Strong presentation, reading, writing, communication, analytical, and negotiating skills.
• Experience using IRI data to build compelling sales stories.
• Proficiency in PowerPoint and Excel, with the ability to communicate business information in a presentation format.

ENVIRONMENTAL / WORKING CONDITIONS

• Ability to travel 50–60 percent of the time.

PHYSICAL REQUIREMENTS

• Usual office environment with frequent sitting, walking, and standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing. Frequent use of eye, hand, and finger coordination enabling use of office machinery. Oral and auditory capacity enabling interpersonal communication and communication through automated devices such as the telephone.