Regional Beverage Market Strategist

Benziger; Raleigh (NC); On-site; USD 62,000 - 93,000; Full time

Job summary

The Wine Group is seeking a Market Specialist to support sales execution in the North Carolina region, including lead selling and distributor management. The role requires travel within assigned markets and residency in the Charlotte or Raleigh/Durham area.

The ideal candidate has a background in distributor/account management, program execution, and beverage alcohol, with travel to wholesalers and high-volume accounts. Local NC residency is preferred.

Qualifications

• 3+ years of field sales experience with a supplier or distributor.
• Ability to travel with overnight stays.
• Retailer lead selling experience is a plus.
• Intermediate wine knowledge or associated certifications preferred.
• Knowledge of Nielsen, Excel, PowerPoint, Teams, and Word.
• Bachelor’s Degree.
• Must have a clean motor vehicle record.
• Must be well organized with the ability to work independently and as part of a team.

Responsibilities

• Lead selling and key account management within assigned geography.
• Build relationships with distributor management and establish an effective business rhythm across the distributor network.
• Collaborate with TWG National Account teams to maximize National/Regional accounts.
• Schedule and lead distributor general sales meetings.
• Introduce creative sales execution concepts across regions.
• Assist with National Field Surveys – scheduling and execution.
• Ensure new item & monthly retail priority execution is achieved.
• Manage budgets including incentives, samples, demos and travel expenses.
• Handle wholesale inventory, CPR, phasing calendar and travel/entertainment expenses weekly.
• Support and execute sales strategy, pricing, and initiatives across all channels.
• Ensure all sales practices comply with state laws and company policies.

Skills

Travel readiness

Field sales experience

Analytical thinking

Proactive mindset

Organized

Independent worker

Team collaboration

Flexibility

Negotiation

Education

Bachelor’s Degree

Tools

Nielsen

Excel

PowerPoint

Teams

Word

Job description

The Wine Group is seeking a Market Specialist to support sales execution in the North Carolina region, including lead selling and distributor management. The role requires travel within assigned markets and residency in the Charlotte or Raleigh/Durham area.

The ideal candidate has a background in distributor/account management, program execution, and beverage alcohol, with travel to wholesalers and high-volume accounts. Local NC residency is preferred.