Regional Admissions Counselor for Northern Utah

Utah Tech University; St. George (VT); Hybrid; USD 41,000 - 50,000; Full time

Benefits offered by this job

Excellent benefits package

Undergraduate tuition waivers

Paid holidays

Job summary

Utah Tech University is seeking a Regional Admissions Counselor who will work from home and travel within Northern Utah to lead undergraduate recruitment efforts. You will build relationships with students, families, school counselors, alumni, and others while coordinating events and campaigns to reach enrollment goals.

The role requires a Bachelor's degree and the ability to travel, with strong verbal and written communication skills.

Qualifications

• Bachelor's degree in a related field required; a combination of relevant education and experience may be substituted for the educational requirement on a year-for-year basis.
• Ability to live in the assigned regional area and work from home required.
• Experience in relationship building, marketing, or sales preferred; experience in student recruitment and student leadership preferred.
• Strong verbal and written communication skills.

Responsibilities

• Develop and implement a holistic recruitment strategy for prospective undergraduate students in Northern Utah and surrounding states.
• Build relationships with prospective students, families, school counselors, alumni, and other constituents to support recruitment goals.
• Support prospective students through the admissions process via all communication channels and assist with enrollment.
• Generate and analyze enrollment analytics within the territory to inform recruitment decisions and optimize outreach.
• Coordinate and market student recruitment events and represent the University at college/job fairs.
• Use CRM and enrollment data to track recruitment efforts and provide reports on ROI and trends.
• Collaborate with marketing and admissions teams to develop targeted recruitment campaigns.

Skills

Verbal communication

Written communication

Relationship building

Travel readiness

Teamwork

Education

Bachelor's degree in related field

Tools

CRM system (Element 451)

Job description

Position Announcement

Under the leadership of the Director of Admissions, the Regional Admissions Counselor is an integral part of the Admissions team by participating in recruitment of new students, including transfer students, to Utah Tech University. This position will work from home and on the road to coordinate student recruitment efforts in Northern Utah. This particular counselor will be required to live and work in Northern Utah. Information about the Admissions department can be found online at https://admissions.utahtech.edu.

Responsibilities

• Develop and implement a holistic recruitment strategy for prospective undergraduate students in Northern Utah and surrounding states.
• Building relationships with prospective students, families, school counselors, alumni, and other constituents in support of the recruitment goals.
• Support prospective students as they move through the recruitment process through all communication channels, answering questions about the admissions process, alleviating concerns, assisting with application submission, and following through to enrollment. This includes:
• Generating and analyzing enrollment analytics within the assigned territory to make data‑driven recruitment decisions, identify trends, and optimize outreach strategies.
• Utilizing data management tools and CRM systems (Element 451) to track and assess recruitment efforts, enrollment trends, and applicant progress.
• Preparing reports on admissions statistics, campaign effectiveness, and recruitment ROI, offering insights and recommendations to improve enrollment strategies.
• Coordinate and market student recruitment events.
• Represent the University at college fairs, job fairs, student recruitment events, etc.
• Generate and analyze enrollment analytics of assigned territory and make strategic student recruitment decisions based on data analysis.
• Work with Ambassadors, educating them on recruiting in your prospective territory.
• Conduct research on student enrollment patterns and retention trends to refine outreach strategies, enhance engagement, and improve conversion rates. Collaborate with university marketing and admissions teams to develop targeted recruitment campaigns, assess their effectiveness, and refine communication strategies.
• Assist with any new student recruitment activities as assigned by the Director of Admissions.
• Leverage insights from regional research, demographic trends, and target market data to identify key recruitment opportunities, enhance marketing strategies, and tailor outreach efforts based on prospective students' needs. Measure and assess communication effectiveness within the admissions funnel, making data‑driven recommendations to enhance student engagement and conversion rates.
• Develop predictive strategies using historical enrollment data to forecast application trends, identify high‑potential prospective students, and refine marketing and recruitment strategies, ensuring targeted and efficient outreach efforts.
• Conduct A/B testing on individual email outreach to optimize engagement, improve response rates, and tailor messaging based on student behavior and performance data.
• Perform other duties as assigned. This position will require local travel in support of student recruitment activities. Local travel will be required for extended periods of time. Position will be required to live in Northern Utah (Davis County, Salt Lake County, or Utah County) and perform administrative tasks from a home office when not traveling for recruitment events and activities.

Qualifications

• Bachelor's degree in a related field required; a combination of relevant education and experience may be substituted for the educational requirement on a year-for-year basis.
• Ability to live in the assigned regional area and work from home required.
• Ability to travel in support of student recruitment activities, both for short and extended periods of time.
• Experience in relationship building, marketing, or sales preferred; experience in student recruitment and student leadership preferred.
• Strong verbal and written communication skills.
• Ability to work under pressure and professionally handle multiple/competing priorities.
• Ability to exercise critical thinking skills to improve workload.
• Comfortable in a university environment working with students, faculty, and staff from multiple backgrounds and nationalities.
• Ability to work effectively in a team environment.

Supplemental Information

POSITION DETAILS, COMPENSATION AND BENEFITS:

Full-time overtime‑exempt staff position. Annual salary of $45,500 with a desired start date of November 2026. Excellent benefits package included that begins on start date; includes medical, dental, vision, disability, and life insurance, employee assistance and wellness programs, retirement plan contributions, and undergraduate tuition waivers for employees and eligible dependents, as well as paid holidays in addition to sick and vacation leave accruals. See https://humanresources.utahtech.edu/employee-benefits/ under "Benefits Summary" for more details.

ABOUT THE UNIVERSITY:

Utah Tech University is an open, comprehensive, polytechnic institution, committed to exceptional student learning and success that has adopted an instructional approach of "active learning. active life." and a culture of innovation and entrepreneurship. We seek faculty and staff committed to creating an active, applied and career‑oriented learning environment that is student‑centered. Established in 1911 as a community college and in 2013 as a state university, our University is located in picturesque southwestern Utah, approximately 120 miles northeast of Las Vegas. The area is renowned for its red rocks, desert climate, over 300 days of sunshine annually, and featuring easy access to world‑class outdoor recreational opportunities. Click here to learn more about the University.

Utah Tech University is a fast‑growing Utah public institution of higher education, with more than 13,000 students. We offer over 250 programs, including doctoral, masters, bachelors, associates, certificates, endorsements, minors, and/or emphases. We seek faculty and staff committed to creating an active, applied, and career‑oriented learning environment that is student‑centered, who bring new ideas, possess values and career aspirations aligned with the University’s mission and vision, and are inspired to build a premier open, comprehensive, polytechnic university.

Utah Tech employs only U.S. citizens and lawfully authorized non‑U.S. citizens. All new employees must provide employment eligibility verification as required by the U.S. Citizenship and Immigration Services.

Utah Tech is committed to providing access and reasonable accommodations in its services, programs, activities, education, and employment for individuals with disabilities. To request disability accommodation in the application process, please contact Human Resources at [e-mail] or 435-652-7500.

Utah Tech University does not discriminate on the basis of race, religion, color, national origin, citizenship, sex (including sex discrimination and sexual harassment), sexual orientation, gender identity, age, ancestry, disability status, pregnancy, pregnancy‑related conditions, genetic information, military status, veteran status, or other bases protected by applicable law in employment, treatment, admission, access to educational programs and activities, or other University benefits or services. For more information or contact information, please visit https://titleix.utahtech.edu/reporting-discrimination/.

For important information regarding academics, campus safety, student services, employment laws, and other regulatory requirements, visit Utah Tech University’s Right-to-Know https://utahtech.edu/right-to-know/ and Clery Act https://police.utahtech.edu/clery-act websites.