Regional Ad Revenue Director

Buried Lede Media; Yale (MI); On-site; USD 85,000 - 130,000; Full time

Job summary

Buried Lede Media seeks a Regional Advertising Manager to lead regional revenue growth across three Thumb-area newspapers and digital products. The role drives strategy, coordinates with the COO and Design & Production Manager, and ensures advertising moves through production on time.

The candidate will build relationships with local businesses, create print and digital packages, manage key accounts, and mentor a growing sales team while aligning with editorial and production goals.

Responsibilities

• Take primary responsibility for achieving regional advertising revenue goals.
• Develop monthly, quarterly, and annual sales plans in coordination with the CEO/Publisher.
• Track sales performance by publication, salesperson, account, and advertising category.
• Maintain and report an active sales pipeline and revenue forecast.
• Identify revenue opportunities, declining business and at-risk accounts.
• Personally manage and grow significant advertising accounts.
• Prospect for new advertisers throughout the region.
• Develop relationships with local businesses, organizations and institutions.
• Create and sell print, digital, and multi-publication advertising packages.
• Develop regional packages that leverage the combined audience of the three newspapers.
• Retain and expand existing advertisers through regular proactive contact.
• Serve as the primary advertising salesperson across the region, actively prospecting, developing relationships, closing business, and growing existing accounts.
• Take ownership of the sales pipeline and consistently develop new advertising opportunities.
• Build sales processes, account strategies, and systems that can support future growth.
• As revenue and sales activity grow, help identify when additional sales capacity is needed and participate in recruiting and developing additional sales staff.
• Supervise and coach additional advertising sales representatives as the team grows.
• Establish appropriate activity, account, and revenue expectations for future sales staff.
• Develop an annual calendar of special sections and advertising opportunities.
• Create sales plans and deadlines well in advance of publication.
• Develop print/digital packages and new sustainable local revenue products.
• Coordinate special-section schedules with Editorial, Production, and the COO.
• Ensure advertising orders are complete and accurate.
• Obtain required advertiser materials and approvals by established deadlines.
• Coordinate ad proofs, changes, and trafficking with Design & Production.
• Work with the Regional Office Manager on billing and accounts receivable issues.
• Follow production deadlines established by the COO and Design & Production Manager.

Job description

Buried Lede Media seeks a Regional Advertising Manager to lead regional revenue growth across three Thumb-area newspapers and digital products. The role drives strategy, coordinates with the COO and Design & Production Manager, and ensures advertising moves through production on time.

The candidate will build relationships with local businesses, create print and digital packages, manage key accounts, and mentor a growing sales team while aligning with editorial and production goals.