Regional Account Manager, Non-Commercial Red Bull North America

Red Bull GmbH; Dallas (TX); On-site; USD 92,000 - 138,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k Match

Family Leave

PTO & Paid Holidays

Tuition Reimbursement

Life Insurance

Job summary

Red Bull North America is seeking a Regional Account Manager for the Dallas area to lead non-commercial national account activities, focusing on Fitness, Healthcare, College & University, and Vending sectors. The role emphasizes building extensive regional relationships, executing national programs, and driving distribution and in-store impact.

You will work with Foodservice teams, BU and DP to wire national initiatives at the regional level, manage budgets, analyze ROI, and deliver compelling

Qualifications

• Minimum 5 years Sales and Key Account experience with a strong track record.

Responsibilities

• Sell and implement national account priorities at the regional level.
• Build and nurture regional relationships across multiple chains.
• Analyze data to drive regional program decisions and ROI.
• Coordinate with Foodservice team, BU and DP on initiatives.
• Develop annual promotion plans aligned with HQ goals.
• Ensure promotions include effective POS and displays.
• Manage budgets and track T&E in line with annual plans.
• Conduct quarterly business reviews with leadership to discuss performance.

Skills

Sales & Account Management

Relationship building

Analytical skills

Communication

English fluency

Education

Bachelor's Degree

Tools

Excel

PowerPoint

Job description

Sales Full-time Permanent Regional Account Manager, Non-Commercial Dallas, United States RedBull North America

The Regional Account Manager Non Commercial (RAM) is a key member of RedBull North America’s (RBNAs) Non-Commercial national sales team. This role contributes to volume, share, and distribution goals by selling and implementing national account priorities at the region level for RedBull North America across the top Non-Commercial Foodservice companies in the country. The role will focus on Fitness, Healthcare, College & University, Vending, Regional Contract Foodservice wiring and Travel opportunities.

This role achieves it’s objectives through aligning, translating, and executing mutual customer and RedBull priorities across national account sectors/ lines of business to over-deliver on results. The roles responsibilities include, but are not limited to – key customer relationship building and wiring at a region level to execute national account programs and priorities, management of extensive regional stakeholder relationships across a wide geography, effectively influencing and communicating to execute through field sales and marketing organization to drive brand programming into all outlets.

Candidates are also eligible to sit in: Austin, TX; Houston, TX.

Distribution: Ensures all national/division/regional/unit schematics reflect RedBull standards within the Non-Commercial directives relative to flow and package mix.

Promotion: Develops annual promotion schedule in accordance with non-commercial HQ goals. Creatively sells RedBull standards and price points in a way that resonates with the customer’s needs. Ensures all promotions are accompanied by effective POS and incremental displays.

Quality Points of Distribution (QPOD): Customizes sales pitch to achieve account goals while driving effective, permanent displays. Evaluates ROI prior to recommending specific POS or customized solutions. Executes displays in-line with HQSG channel guidelines.

Initiate and cultivate RedBull Foodservice Team, BU and DP relationships, including increasing awareness of assigned accounts, working with BU Field Marketing and partnering in initiatives to align National Accounts and RedBull initiatives.

MANAGE LOCAL RELATIONSHIPS THAT INFLUENCE REGIONS/DIVISIONS/BANNERS OF ASSIGNED CHAINS

Establishes ‘Wiring Model’ that ensures communication with all regional customer decision makers and execution to unit level.

Routinely engages in activities to build relationships and ‘wire’ at the national/division/regional level at assigned customers.

Establishes necessary tools and business review templates to ensure RedBull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the Business Units.

BUDGETS/ANNUAL PLANNING

Ensures national/division/regional compliance with annual Customer Marketing Agreements from non-commercial HQ companies for all designated areas of responsibility.

Thoroughly tracks and controls the budgets to secure alignment with the annual BP budgets.

Manages T&E spending to assigned budget.

BUSINESS ANALYSIS & REVIEWS

Works with leadership to evaluate ROI with regards to all national/division/regional level programming & promotions.

Drives post-promotion analysis, in conjunction with Category Manager, following all programs to evaluate promotional effectiveness.

Uses all available RBNA data, information and tools and Category Management support to develop and maintain a position of thought leadership within the Energy Drink Category with assigned territories.

Aggressively pursues business relationships that result in RedBull obtaining relevant retailer scan data, basket analysis data, etc. that drives future strategy and better understanding of consumer purchase patterns.

Analyzes business/customers sales to define priorities and focus for the team.

Conducts quarterly business reviews to update leadership on business, channel competition, opportunities, etc.

Proactively shares examples of RedBull marketing activities to demonstrate key points of difference to competition.

Provides Energy Insights that drive change in promotion, price, or display practices.

COMMUNICATION & TEAM WORK

Uses appropriate communication processes to keep Foodservice sales, marketing and distribution teams informed of all programs and initiatives. DPs and DPMs informed of national/division/regional level programs and initiatives for their assigned chains.

Maintains open communication with relevant BU & DP personnel to ensure effective program implementation.

Communicates regularly and works effectively with the BU/HQ teams.

Leverages insights and input from marketing, finance and category management experts to develop strong plans and conceptual selling story.

Communicates regularly and works effectively with all the HQ, Foodservice, and BU teams. Leverages the input from marketing, finance, and category management experts to develop strong plans and conceptual sells to the retailers.

Minimum 5 years Sales and Key Account experience with a strong track record of success.

Experience managing Food Management Companies preferred.

Demonstrated success implementing regional programs across multiple non-commercial segments.

In-depth knowledge of Fast Moving Consumer Goods (FMCG) and Broadline industry, DSD experience a plus.

Strong analytical skills and experience using internal and external data sources (i.e. IRI, Nielsen).

Excellent communication, active listening, & collaboration skills.

Innovative, solution-oriented mindset, ability to digest feedback and quickly into action.

Self-motivated and able to work independently.

Must be extremely proficient in Microsoft Excel and PowerPoint.

Bachelor’s Degree required.

Must be fluent in English, additional language skills an advantage.

JOIN THE TEAM Got what it takes? In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us. This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.The base salary range for this position is $92,000 - 138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.Our current Benefits include:Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.

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RedBull Company

Giving wiiings to people & ideas since 1987

How can I get a job at RedBull?

RedBull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of RedBull, bring your true and unique self to the application process.

How does the application process work?

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Can I use Artificial Intelligence (AI) in the recruitment process?

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions.You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to RedBull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you.By relying on AI, we risk missing the chance to truly stand out!

How long does it take to hear back from RedBull?

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

What can I expect in a job interview?

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.