Region Manager - SC/KY

The Wine Group; Columbia (SC); On-site; USD 106,600 - 140,000; Full time

Job summary

The Wine Group is seeking a Region Manager to lead sales execution across all channels for South Carolina and Kentucky, achieving revenue, volume, and distribution goals while coordinating pricing strategies with the TWG Leadership Team. The role covers SC/KY with regular travel to wholesalers and high-volume accounts.

This remote position requires residency near Charleston or Columbia, SC, a strong background in distributor/account management, and proven program execution skills in beverage

Qualifications

• Minimum 5 years of field sales experience in beverage or related CPG.
• Bachelor’s degree required.
• Strong knowledge of Nielsen data and Excel/PowerPoint.
• Excellent negotiation, analytics and travel readiness.
• Ability to travel with overnight stays.

Responsibilities

• Lead sales strategy, pricing, and initiatives for all channels in SC/KY.
• Manage state and regional accounts and distributor relationships.
• Collaborate with National Account teams to maximize key accounts.
• Schedule distributor meetings and drive program execution.
• Develop annual operating plans with volume and distribution goals.

Skills

Sales leadership

Distributor management

Strategic thinking

Analytical skills

Travel readiness

Education

Bachelor's degree

Tools

Nielsen

Excel

PowerPoint

Teams

Word

Job description

The Wine Group (TWG) is a leading producer of award-winning wines and alcoholic beverages across 120+ brands. With operations in California, New York and Australia, TWG is an innovator in developing and marketing brands beloved by consumers globally, including Cupcake, Franzia, Benziger, Imagery, Tribute, Chloe, Meiomi, Cooks, 7 Deadly, Cooper & Thief, and more. We produce our products using sustainable practices to create delicious beverages that people can feel good about. Visit us at www.thewinegroup.com.

Job Summary

The Region Manager leads sales execution across all channels for South Carolina and Kentucky and is tasked with achieving all revenue, volume, and distribution goals for The Wine Group portfolio of brands assigned to the territory. This position is responsible for executing pricing/programming strategies in coordination with the TWG Leadership Team. In addition, the role includes key account headquarter calls and management within the state. The ideal candidate is a strategic thinker with a strong background in distributor/account management, program execution, and beverage alcohol. The role is based in South Carolina/Kentucky and will require regular travel within assigned markets, specifically between the multiple wholesalers within all assigned states and high-volume accounts.

NOTE: This is a remote position; however, candidates must reside in or be located near Charleston, SC or Columbia, SC.

Essential Functions

• Execution of sales strategy, pricing, and key initiatives for all assigned sales channels.
• State level FSO scorecard performance.
• Ensure TWG new item & monthly retail priority execution is being achieved.
• State and regional key account management.
• Collaborate with TWG National Account teams – (Off/On Premise Chains) to maximize National/Regional accounts.
• Responsible for building relationships with distributor management (GM, Channel VPs, etc.). Establish optimal business rhythm at all levels within the distributor network.
• Schedule and lead effective distributor sales meetings with all levels of management.
• Introduce creative sales execution concepts, share across state lines/regions if successful and aspire to be a leader in best practices.
• Assist in developing and implementing annual operating plan which includes financial, volume, and distribution objectives.
• National Field Surveys – scheduling and execution.
• Manage assigned budgets including incentives, samples, demos and tastings, travel and entertainment and other departmental expenses.
• Administrative responsibilities include wholesaler inventory management, monthly CPR, phasing calendar, working key account list, and relevant travel and entertainment expenses weekly.
• Additional responsibilities as assigned by the Region Director.
• Ensure all sales practices are compliant with state and company policies/law.
• This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for their job.
• Duties, responsibilities, and activities may change at any time with or without notice.

Qualifications

• Bachelor’s degree required.
• Ability to travel with overnight stays.
• 5+ years of field sales experience with a supplier or distributor.
• Retailer lead selling experience is a plus.
• Intermediate wine knowledge or associated certifications preferred.
• Knowledge of Nielsen, Excel, PowerPoint, Teams, and Word.
• Strong analytical thinking and problem-solving skills.
• Must meet minimum insurance requirements with a clean motor vehicle record.
• Must have a proactive spirit and possess strong initiative.
• Must be well organized with an ability to work independently as well as in a team environment and be flexible to changes in the wine industry.
• Must be able to work and succeed in a dynamic entrepreneurial environment.
• Support and model all Company procedures and policies.

Physical Demands

• Position operates in a professional office environment.
• Ability to perform tasks requiring bending, stooping, standing, and twisting.
• Must be able to lift and carry up to 55 lbs.
• Position includes travel to work with distributors, survey markets within region and attend various industry and/or company events.

Compensation

• Hiring Salary Range Posted: $106,600 - 140,000.
• Actual compensation will be based on factors such as experience, skills, knowledge and abilities, education, and other position-related factors.

At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status, or other characteristic protected by law.

NOTICE TO THIRD PARTY AGENCIES

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.