Trade Development Manager, Fine Wine (WA / OR)

Southern Glazer's Wine & Spirits; Washington; On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical and prescription coverage

Dental and vision plans

401(k) plan with company match

Tuition assistance

Wellness program

Job summary

Southern Glazer's Wine & Spirits is seeking a Marketing Manager to serve as the primary liaison between the local market and suppliers, developing strategic direction to meet volume and value targets.

You will create and implement marketing programs, plan promotions, evaluate results, manage budgets, and lead a team to deliver compelling brand plans with strong ROI across multiple channels.

Qualifications

• Bachelor’s degree in a related field; or an equivalent combination of education and experience.
• Five years of relevant experience.
• Able to obtain and meet industry licensing requirements as needed.
• Must possess a valid driver license and secure auto-liability insurance by state laws.
• Overnight travel as required.
• Good knowledge of Commercial Finance and Pricing practices.
• Knowledge of applicable state regulations and adult beverage market dynamics.
• Proficient with standard business software (word processing, spreadsheets, databases, presentation software, email).
• Interpersonal skills to build relationships at all levels.
• Understanding of wine and spirits including regions/varietals and pairing techniques.
• Ability to manage multiple projects/priorities under tight deadlines.
• Strong analytical, verbal, and written communication skills.

Responsibilities

• Create marketing programs for use in the field, present new program ideas, and obtain senior leadership buy-in.
• Plan, execute and evaluate sales, promotions, and marketing of brands.
• Deliver marketing brand plans to management teams.
• Lead Supplier Planning Initiatives, including supplier meetings and planning with SGWS leadership.
• Ensure all retail programs align with pricing, BI, and finance standards.
• Set program objectives and measure ROI with a KPI scorecard.
• Ensure brand pricing and gross profit is aligned to strategy by channel.
• Oversee funds related to local marketing and brand planning.
• Utilize analytics tools (Tableau, ACD, EzFocus) to identify market opportunities.
• Familiarize with competition and stay updated on market trends.

Skills

Analytical thinking

Strategic planning

Cross-functional collaboration

Verbal communication

Written communication

Education

Bachelor’s degree in business/marketing or related field

Tools

Tableau

ACD

EzFocus

Job description

What You Need To Know

Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people – and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As the preeminent wine and spirits distributor, Southern Glazer’s isn't just one of Forbes’ Top Private Companies; it's a family-owned business with deep roots dating back to 1933.

Southern Glazer’s is proud of its well-earned positive reputation, continually achieving accolades for our outstanding workplace culture. We take pride in creating a culture where our people are valued, supported, and provided opportunities for growth and belonging.

Southern Glazer's offers a competitive package with starting salary between $90,000 - $120,000 / year plus eligibility for sales incentives and annual bonus. In determining a final offer, the company will evaluate a specific candidate's education, skills and experience and will make an offer appropriately.

As a full-time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition assistance, a wellness program, parental leave, vacation accrual, paid sick leave, and more.

By joining Southern Glazer’s, you would be part of a team that values excellence, innovation, and community. This is more than just a job – it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.

Overview

Serve as the primary liaison between the local market and designated suppliers; work to develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards.

Primary Responsibilities

• Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in
• Plan, execute and evaluate sales, promotions, and marketing of brands
• Deliver marketing brand plans to management teams
• Take a Lead role in Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
• Ensure all retail programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance
• Set program objectives and measure ROI with a KPI scorecard
• Ensure brand pricing and gross profit is aligned to strategy by channel
• Oversee funds related to local marketing and brand planning
• Utilize various available analytic tools ( Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account dynamics, etc.

Additional Primary Responsibilities

• Ensure brand pricing and gross profit is aligned to strategy by channel
• Oversee funds related to local marketing and brand planning
• Utilize various available analytic tools ( Tableau, ACD, EzFocus, etc.) to identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account dynamics, etc.
• Ensure all program tracking is accurate, timely and aligns with regional and individual state reporting
• familiarize yourself with competition and remain apprised of market trends and development within specific product categories, geographic regions, and accounts
• Support POS / VAP planning and buys
• Coach, direct, and counsel team on overall performance; define expectations and monitor progress
• Attract, retain, and motivate the team to maintain an engaging work environment and ensuring sound policies and procedures adhered to
• Perform other job-related duties as assigned

Minimum Qualifications

• Bachelor’s degree in a related field; or an equivalent combination of education and experience
• Five years of relevant experience
• Able to obtain and meet industry licensing requirements as needed
• Must possess a valid driver license and secure and maintain auto-liability insurance by state laws
• Overnight travel as required
• Good knowledge of Commercial Finance and Pricing practices
• Knowledge of applicable state regulations and adult beverage market dynamics
• Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software
• Interpersonal skills are required to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders
• Understanding of wine and spirits to include regions/varietals, product/food pairing techniques, basic production, and service
• Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of quality output
• Strong analytical, verbal, and written communication skills

Physical Demands

• Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
• Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, squatting, and stooping
• Critical nature of this job may require extended hours, overtime, and weekends
• May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs

EEO Statement

Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.

If you have any questions or concerns about whether this posting complies/adheres with local pay transparency requirements, please contact the SGWS talent acquisition team at [e-mail]