Referral Growth Field Marketing Coordinator - NJ

Eminence Home Care; Lakewood Township (NJ); On-site; USD 55,000 - 70,000; Full time

Job summary

Eminence Home Care in New Jersey is seeking a Marketing Coordinator to expand our referral network across Monmouth and Ocean Counties. You will meet with hospitals, rehab facilities, physician practices, and community partners to generate starts of care and strengthen partnerships.

You will plan weekly visits, track activity in our CRM, and represent the agency at health fairs and community events, while staying hands-on in the field about 80% of the time.

Qualifications

• Business development, sales, or account management experience with a track record of meeting measurable goals.
• Strong interpersonal and communication skills, with the ability to build trust quickly.
• Highly organized and self-motivated, able to plan your own week and manage multiple accounts at once.
• Comfortable with field-based work and travel throughout the territory, which will include Monmouth and Ocean
• Valid driver's license and reliable transportation.
• Preferred - Experience in home care, healthcare marketing, or community outreach.

Responsibilities

• Drive New Business - Identify and pursue new referral sources, including hospitals, skilled nursing and rehab facilities, and physician practices.
• Turn introductions into referrals: learn each partner’s needs, explain how we can help, and ask for the business.
• Build and Grow Relationships - Maintain regular contact with existing referral partners so they feel supported, informed, and valued.
• Plan Strategically - Build a weekly plan before the week starts, with a clear reason for every visit.
• Sort accounts into maintenance, new business development, and at-risk, and spend your time accordingly.
• Aim for 3 to 4 scheduled appointments and 2 to 3 new-opportunity visits each day.
• Spend most of your time in the field (about 80%), and use the rest for planning, CRM updates, and follow-up.
• Start each day knowing your numbers: referrals, starts, losses, and pending referrals.
• Follow Up with Purpose - End every visit with a reason to follow up, then follow up promptly with a personalized, actionable next step.
• Work closely with intake on authorizations, staffing, and expected start dates so referrals become starts of care.
• Keep referral sources updated and address barriers before an opportunity is lost.
• Track, Measure, and Report - Log all visits, calls, and contacts in the CRM, including who sent each referral.
• Provide weekly updates on activity, results, challenges, and next steps.
• Deliver marketing materials, keep inventory stocked, and ensure brand consistency.

Skills

Business development

Sales

Account management

Interpersonal skills

Communication

Organization

Field work

Driver's license

Job description

Eminence Home Care in New Jersey is seeking a Marketing Coordinator to expand our referral network across Monmouth and Ocean Counties. You will meet with hospitals, rehab facilities, physician practices, and community partners to generate starts of care and strengthen partnerships.

You will plan weekly visits, track activity in our CRM, and represent the agency at health fairs and community events, while staying hands-on in the field about 80% of the time.