Recruitment Specialist - Communications

Heartland for Children; Bartow (FL); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Tuition assistance

Domestic partner coverage

Retirement plan

Generous PTO

Job summary

Heartland for Children is seeking a communications and marketing professional to lead strategic efforts for foster parent recruitment, retention, and community engagement across digital and print channels.

You will develop content, manage social media, update the website, create materials, and support donor relations and media activities. The role requires strong writing and content management skills and a collaborative approach.

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing or Advertising or related field.
• 2-5 years of experience in traditional and online social media communication.
• Experience with website content management and functionality.
• Some graphic design experience desirable.
• Excellent writing skills tailored to different social networks.

Responsibilities

• Develop and implement communication, marketing, social media, and engagement strategies.
• Create, manage, and distribute content across digital, social, email, print, and multimedia platforms.
• Manage organizational social media platforms and monitor engagement.
• Develop content calendars and editorial schedules; maintain workflows.
• Update and maintain the Heartland for Children website.
• Design and produce promotional materials and multimedia resources.
• Distribute email communications and campaign messaging.
• Assist with fundraising campaigns and donor relations management.
• Support media relations activities and prepare press materials.
• Coordinate communication plans for events and initiatives.
• Attend community events as needed, including nights/weekends.
• Monitor industry trends and recommend innovative strategies.

Skills

Social media communications

Writing skills

Content creation

Education

Bachelor's degree in Communications/PR/Marketing/Advertising

Tools

Website CMS

Graphic design software

Job description

This position is responsible for developing and implementing strategic communication and marketing efforts that support foster parent recruitment, retention, caregiver engagement, adoption awareness, and community outreach through multimedia communications, including the Heartland for Children website, social media platforms, digital communications, branded materials and community engagement initiatives.

Essential Functions:

Establish and maintain positive working relationships with HFC customers to include internal departments and stakeholders

Develop and implement communication, marketing, social media, and engagement strategies that support foster caregiver recruitment, retention, caregiver support, adoption awareness, and community outreach goals

Create, manage, and distribute content across digital, social media, email, print, and multimedia platforms, ensuring consistency in branding, messaging, quality, and tone

Manage organizational social media platforms, including content scheduling, posting, audience engagement, account administration, monitoring comments and messages, and optimizing platform performance

Develop and maintain content calendars, editorial schedules, communication workflows, and content management processes to support ongoing campaigns and organizational initiatives

Manage and update the HFC website, ensuring content is accurate, current, accessible, and reflective of agency priorities, resources, events, opportunities, and branding standards

Design and produce communication and marketing materials, including flyers, newsletters, infographics, one-pagers, videos, graphics, digital content, and other promotional resources

Develop and distribute email communications, newsletters, campaign messaging, and other electronic communications using agency-approved platforms

Assist with fundraising campaigns and donor relations management

Support media relations activities, including preparing press releases, public announcements, media materials, and maintaining media archives and records

Coordinate and execute communication and promotion plans for agency events, community outreach activities, campaigns, and special initiatives

Attending community events as needed to represent the agency with flexibility of working nights and weekends

Monitor industry trends, emerging technologies, communication platforms, and marketing best practices to recommend and implement innovative strategies

Create, manage, and maintain digital forms, communication tools, and online engagement resources as needed.

Analyze communication, website, social media, and engagement metrics; prepare reports and provide recommendations to improve performance and community impact

Provide graphic design, promotional, podcast, and multimedia support for organizational initiatives and special projects

Perform other duties and special projects as assigned

Qualifications:

Bachelors degree in Communications, Public Relations, Marketing or Advertising or related communicaiton field. A minimum of 2-5 years experience related to traditional and on-line social media communication. Experience with website content management and functionality. Some graphic design expericence desired. Excellent writing skills are required, especially the ability to tailor messaging to different socal netowrks. Experience with creating compelling messages for different target demographics.

We offer excellent benefits package with tuition assistance, domestic partner coverage, retirement & generous paid time off.

Additional Information:

Drug free workplace. Drug testing required. EOE/M/F/D/V.