Recruitment Marketing Specialist

Dexory; Wallingford (CT); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Private healthcare

Life insurance

Income protection

Pension: employer contribution

Employee Assistance Programme

25 holidays per year

Full meals onsite

Team events

Job summary

Dexory, a fast-growing logistics tech company in Wallingford, CT, seeks a Recruitment Marketing Specialist to own global campaigns from concept to measurement. You’ll craft content, manage multi-channel programs, and partner with Talent and Marketing to move hiring metrics.

You’ll design short-form video content, optimise campaigns for the US market, and translate regional needs into compelling briefs. This role combines marketing craft with people strategy.

Qualifications

• Experience in recruitment marketing, employer branding, or global talent attraction campaigns.
• Proven ability to plan multi‑channel campaigns and measure impact.
• Strong writing and storytelling skills tailored to regions and audiences.
• Familiarity with marketing automation tools and analytics.

Responsibilities

• Plan, build, execute and optimise multi‑channel recruitment marketing campaigns globally, with focus on tech/SaaS.
• Create short‑form video content and Instagram reels showcasing culture and employee experience.
• Collaborate with People & Talent to translate hiring priorities into compelling briefs.
• Use audience segmentation and targeting to reach passive candidates across markets.
• Write persuasive copy for paid ads, landing pages, emails, and social content.
• Track and report campaign performance, using insights to improve attraction outcomes.
• Manage budgets and paid media spend across markets to ensure ROI.
• Support employer brand maintenance and global messaging consistency.
• Monitor industry trends and platforms to keep talent strategy competitive.

Skills

Recruitment marketing

Campaign management

Copywriting

SEO for careers

Video content

Analytics

Tech marketing

Collaboration

Tools

ATS familiarity

HubSpot/Marketo

Job description

We're scaling fast, and we need someone who can keep up.

As our Recruitment Marketing Specialist, you'll play a pivotal role in how we attract world‑class talent across our key regions. This isn't a role where you'll be waiting for briefs to land in your inbox - you'll be driving the plans, building the campaigns, creating the content, and measuring the impact, all at pace and at scale.

Sitting within the marketing team and reporting directly to the Director of Marketing, you'll work hand‑in‑hand with our Head of Talent Acquisition to ensure our recruitment marketing activity isn't just active, but genuinely moving the needle on the metrics that matter. You'll bring creativity, commercial thinking, and a deep understanding of global talent attraction to a business that's serious about hiring the best people. and serious about how it shows up to them.

If you thrive in fast‑moving environments, love the intersection of marketing and people, and know how to build campaigns that make incredible candidates stop scrolling and take notice, this is the role for you.

Responsibilities

• Plan, build, execute and optimise multi‑channel recruitment marketing campaigns to attract talent across a range of global roles, with a particular focus on tech and SaaS disciplines; manage and grow our presence across key talent attraction channels including LinkedIn, job boards, and niche tech communities. We're looking for innovative, outside‑the‑box thinking to reach incredible talent, not just the obvious places.
• Concept, produce and publish short‑form video content and Instagram reels that authentically showcase our culture, people and employee experience to attract top talent across global markets.
• Partner closely with the People & Talent team to understand hiring priorities across regions and translate them into compelling, timely campaign briefs that reflect the urgency of our growth.
• Utilise audience segmentation, talent personas and targeting strategies to reach passive candidates and hard‑to‑reach talent pools.
• Write and edit engaging candidate‑facing copy for paid ads, PPC, landing pages, email nurture sequences, and social content, adapting tone and messaging for different regions and audiences.
• Track, analyse and report on campaign performance metrics (applications, cost per hire, source quality) in close collaboration with the Head of Talent Acquisition, using shared insights to continuously improve attraction performance and ensure recruitment marketing activity directly influences key hiring outcomes.
• Manage recruitment marketing budgets and paid media spend across multiple markets, ensuring strong ROI across all channels.
• Support the maintenance and evolution of our employer brand, ensuring consistency of tone and messaging across all candidate touchpoints globally.
• Stay abreast of industry trends, competitor activity and emerging platforms to keep our talent attraction strategy current, competitive and ahead of the curve.

Required experience and skills

• 2–4 years of experience in a marketing role, with demonstrable exposure to recruitment marketing, employer branding, or talent attraction campaigns on a global scale; particularly across the US market, including an understanding of regional candidate behaviours, platform preferences and messaging nuances.
• Strong campaign management skills with experience running paid and organic activity across LinkedIn and other digital channels, with the ability to manage multiple campaigns across different markets simultaneously.
• Excellent copywriting ability; you can adapt your voice for different audiences, regions and formats, and write content that converts; including a solid grasp of SEO as it applies to careers pages and job content.
• Strong content creation experience across both written and video formats, including short‑form video and Instagram reels; you're comfortable being hands‑on with production, not just briefing it out.
• Comfortable with analytics and reporting; confident interpreting data, spotting trends and using insights to make fast, informed decisions.
• Experience working in or marketing to a tech or SaaS environment.
• Highly organised with the ability to manage multiple campaigns, markets and stakeholder relationships simultaneously without dropping the ball.
• A collaborative working style with the ability to influence without authority; you'll be working across marketing, talent and leadership, so strong communication matters.

Nice to have

• Familiarity with ATS platforms and how they integrate with marketing workflows.
• Experience using marketing automation or CRM tools (e.g. HubSpot, Marketo).
• Basic video editing skills using tools such as CapCut, Adobe Premiere Pro or similar.
• Previous experience supporting hiring across both US and EMEA markets.

Starting from the interview process and continuing into your career with us, you will be working by our four Operating Principles:

• Performance: High standards, outstanding results
• Commitment: All in, every time
• One team: One mission, shared success

Joining our team and company isn't just about expertise; it's about embracing uncertainty with ambition. We're crafting world‑changing solutions, fueled by a passion to redefine what's possible. We will look for you to help create and shape the future of logistics solutions through our products, our culture and our shared vision.

Benefits

• Private healthcare via Bupa with 24/7 medical helpline
• Life insurance
• Income protection
• Pension: 4+% employee with option to opt into salary exchange, 5% employer
• Employee Assistance Programme – mental wellbeing, financial and legal advice/support
• 25 holidays per year
• Full meals onsite in Wallingford
• Fun team events on and offsite, snacks of all kinds in the office

AAP/EEO Statement

Dexory provides equal employment opportunities to all employees and applicants for employment. It prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, protected veteran status, or any other characteristic protected by local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We are unable to provide sponsorship or relocation for this role.