Reach Specialist

Red Bull North America; Denver (CO); On-site; USD 42,000 - 62,000; Full time

Benefits offered by this job

Medical, dental and vision plans

401k match

Family leave

PTO & paid holidays

Pet insurance

Legal insurance

Life insurance

Tuition reimbursement

Job summary

Red Bull Distribution Company is seeking a Reach Specialist in the United States to drive sales in key retail accounts and expand distribution across channels. You will own new account leads, coordinate with field teams, and execute seasonal trade programs to boost in-store visibility of the Red Bull brand.

You will collaborate with KAM and distribution teams, use data to guide selling stories, and manage relationships with customers.

Qualifications

• Bachelor's degree preferred.
• 3+ years outstanding sales experience in Consumer Goods (Beverage preferred).
• Able to work independently with responsibility and be organized.
• Strong communicator and motivator.
• Excellent negotiator and influencer (overcoming objections).
• Excellent written and verbal communication and active listening skills.
• Good mathematical skills.
• Ability to develop and maintain relationships with customer contacts.
• Exceptional time management skills.
• Familiar with Windows, Word, PowerPoint, Excel.

Responsibilities

• Execute outbound Reach projects and complete calls with positive attitude.
• Communicate with field personnel to align priorities.
• Sell additional distribution points to improve in-store presence.
• Maintain accurate call records and follow up.
• Utilize sales tools and provide clear communication of activities.
• Plan and lead seasonal trade-blitzes.
• Present Reach program to stakeholders.
• Facilitate new account processes from lead to sale.
• Support key account expansion projects.
• Act as trusted advisor to customers and collaborate cross-functionally.

Skills

Sales experience

Communication

Negotiation

Active listening

Time management

Relationship building

Microsoft Office

Education

Bachelor's degree

Tools

Windows

Word

PowerPoint

Excel

Job description

Company Description

The Reach Specialist primary function is to execute programs that drive sales in key retail and impulse accounts, securing distribution of Red Bull in new accounts across all channels, tracking and measuring KPI execution, and coordinating with local distribution partner to ensure flawless execution. This Reach Specialist will be expected to bring energy and a "Can Do" attitude everyday. Some key responsibilities include owning the conversation of new account leads delivered to RBDC.com, support in Key Account expansion projects, and actively selling addition points of distribution to improve the in-store presence of the Red Bull brand.

Job Description

PLANNING

Complete various outbound Reach Projects as assigned (following provided scripts, complete 100% of assigned calls, and bring positive attitude with a focus on winning).

Consistently communicate with DP field personnel to guarantee alignment and focus on the daily/weekly/monthly priorities.

Actively sell additional points of distribution (display) to improve the in-store presence of the Red Bull brand.

Resolve problems, maintain accurate call records and follow-up as needed.

Utilize all Red Bull Distribution Company (RBDC) sales tools and provide Account Sales Managers (ASM) with clear communication of executional activities.

Plan, build, and lead relevant seasonal trade-blitzes to capture key peak volume opportunities.

Other duties as assigned (support monthly resale project, complete resale forms to reactivate customers).

Presentations to key stakeholders (selling the REACH program to key stakeholders to find new opportunities).

EXECUTION

Facilitate the new account process, handling leads from the RBDC.com site and following through on each with field partners (research account, selling in coolers, explain VIP program).

Key account support and expansion Projects (Sample list - - F45, Ace, NonBuy Lists, Vegas digital menus, Vape/CBD, golf courses.

Calling locations provided by RBNA that don't sell Red Bull (Cold Calling, attach to monthly KPIs) Asking good questions to validate the account for opportunity (how many doors in the cold vault, google image search, how many shelves of RB, etc).

Expert in Power Selling to take the sales process to the next level and achieve targets.

Extensive knowledge of the Red Bull portfolio and programming.

Develop a plan to execute all daily account calls, tracking results and next call account targets.

Evaluate and communicate all Red Bull activities such as new launches, VIP pricing programs, etc.

Build and protect the Red Bull brand.

Maintain and grow the relationship with customer's and field representatives.

CONSULTATIVE

Alignment with all key stakeholders (KAM, etc) - communication, staying fluid, providing feedback.

Collaborate with members of RBDC distribution teams to develop and execute programs.

Follow up on new account requests with Office Administrator's, calling prospective customers to close the gap on outstanding tickets.

Effectively leverage available data to drive insights to support selling story.

Acts as a trusted advisor to key customers in the market (Club Channel, etc.).

Communicates regularly and works cross functionally with both the internal team and the DP.

Qualifications

MINIMUM EXPERIENCE AND QUALIFICATIONS

Bachelor's Degree preferred

Outstanding sales experience and track record in Consumer Goods industry ("Beverage Preferred"), +3 years (Distributor and Supplier experience preferred)

Able to work independently with responsibility, and be organized

Strong communicator and motivator

Excellent negotiator and influencer (overcoming objections)

Excellent written and verbal communication, as well as active listening skills

Good mathematical skills

Ability to develop and maintain relationships with customer contacts

Exceptional time management skills

Overall computer skills and familiarity with a variety of software (basic administrative programs, Windows, Word, PowerPoint, Excel)

Takes a hands-on approach to personal development

PREFERRED EXPERIENCE AND QUALIFICATIONS

Prior sales experience; Inside sales experience a plus

Strong track record of sales success

Knowledge of the beverage market

Thorough understanding of the direct store delivery (DSD) business

Additional language skills a plus

PHYSICAL REQUIREMENTS

Employee is regularly required to use hands and fingers, to handle or feel; reach with hands and arms; and talk or hear

Employee frequently is required to walk and sit

Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus

Additional Information

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $41,600 to $62,400 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull Distribution Company, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law.