Radio Digital Media Strategist—Growth & Campaigns

Tampa Radio; Saint Petersburg (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

CMG Media Corporation (d/b/a Cox Media Group) is seeking a Digital Media Strategist – Radio Sales to partner with our Tampa Radio Sales team and craft integrated advertising solutions for local and regional clients.

You’ll blend radio with digital audio, streaming, display, paid search, and social to deliver measurable results, develop client proposals, review campaigns, and identify opportunities to grow partnerships.

Qualifications

• Ability to translate advertiser goals into strategic digital media recommendations and compelling sales presentations.
• Strong understanding of digital advertising landscape including audience targeting, programmatic buying, digital audio/streaming, OTT/CTV, paid search, paid social, attribution, campaign measurement.

Responsibilities

• Partners with Radio Sellers in client discovery conversations to understand advertiser goals, business challenges, audience needs, and growth opportunities.
• Builds thoughtful, insight-led recommendations that bring together radio, digital audio, streaming, display, video, paid search, SEO/CRO, paid social, lead generation, sponsorships, and other digital solutions.
• Creates and presents clear client-ready proposals connecting strategy, audience targeting, campaign objectives, KPIs, and expected business outcomes.
• Works with sales leadership to identify high-potential digital revenue opportunities, priority accounts, renewal needs, upsell opportunities, and new business prospects.
• Helps ensure digital campaigns are set up for success by documenting objectives, targeting, products, budgets, timelines, and fulfillment details clearly and accurately.
• Collaborates with CMG Local Solutions campaign operations and analytics teams to monitor performance, assess pacing, recommend optimizations, and identify opportunities to grow client investment.
• Serves as a trusted digital resource for Sellers, clients, and market leaders on digital media trends, product capabilities, measurement, and best practices.
• Supports and coaches Radio Sales teams so they can confidently position digital solutions and deliver strong recommendations in the marketplace.

Skills

Digital advertising

Campaign measurement

Client presentations

Programmatic buying

CRM tools

Travel locally

Education

Bachelor's degree in Marketing/Advertising

Tools

CRM tools

Analytics dashboards

Microsoft Office

Job description

CMG Media Corporation (d/b/a Cox Media Group) is seeking a Digital Media Strategist – Radio Sales to partner with our Tampa Radio Sales team and craft integrated advertising solutions for local and regional clients.

You’ll blend radio with digital audio, streaming, display, paid search, and social to deliver measurable results, develop client proposals, review campaigns, and identify opportunities to grow partnerships.