R&B & K‑Pop Community Growth Manager

Sony Music Entertainment; Los Angeles (CA); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical, dental, vision

401K + employer matching

Paid family leave

Identity theft protection

Pet resources

Mental health resources

Job summary

Sony Music Entertainment is seeking a Community Manager to lead the Audience Development Team, building and activating fan communities across social platforms and owned channels. You will drive digital campaigns aligned with project direction, timelines, and target audiences, ensuring activation supports fan growth and engagement goals.

In collaboration with artists and management, you will craft a consistent content pipeline from ideation to on‑set content capture, while managing third‑party

Qualifications

• 3+ years in entertainment or lifestyle-based digital marketing or community management.
• Deep knowledge of R&B and K-Pop genres and surrounding cultures.
• Firm understanding of fan psychology, digital tribes and platform-specific behaviors.
• Experience using data to analyze campaign performance, fan sentiment and audience health.
• Strong communication skills with an adaptive tone to collaborate with peers, senior management and artists.
• Expertise in all social media and community platforms.
• Familiarity with CRM systems, social analytics platforms, and fan/creator management tools.

Responsibilities

• Artist-led shortform content & coaching.
• Community platform management (Reddit/Discord/Twitch).
• Content marketing copy & tags.
• Digital advertising.
• Email & text list management/messaging.
• Fan data acquisition.
• Fan page management & coordination.
• Influencer campaigns.
• Seeding.
• Social/content calendars.
• Social platform management (TikTok, Instagram, etc.).
• UGC/clipping.

Skills

Community management

Digital marketing

Fan analytics

Social media

Tools

CRM systems

Social analytics platforms

Fan/creator management tools

Job description

Sony Music Entertainment is seeking a Community Manager to lead the Audience Development Team, building and activating fan communities across social platforms and owned channels. You will drive digital campaigns aligned with project direction, timelines, and target audiences, ensuring activation supports fan growth and engagement goals.

In collaboration with artists and management, you will craft a consistent content pipeline from ideation to on‑set content capture, while managing third‑party