Community Manager, Rap and RnB - RCA

Sony Music Entertainment; Los Angeles (CA); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical, dental, vision

401K + employer matching

Paid family leave

Identity theft protection

Pet resources

Mental health resources

Job summary

Sony Music Entertainment is seeking a Community Manager to lead the Audience Development Team, building and activating fan communities across social platforms and owned channels. You will drive digital campaigns aligned with project direction, timelines, and target audiences, ensuring activation supports fan growth and engagement goals.

In collaboration with artists and management, you will craft a consistent content pipeline from ideation to on‑set content capture, while managing third‑party

Qualifications

• 3+ years in entertainment or lifestyle-based digital marketing or community management.
• Deep knowledge of R&B and K-Pop genres and surrounding cultures.
• Firm understanding of fan psychology, digital tribes and platform-specific behaviors.
• Experience using data to analyze campaign performance, fan sentiment and audience health.
• Strong communication skills with an adaptive tone to collaborate with peers, senior management and artists.
• Expertise in all social media and community platforms.
• Familiarity with CRM systems, social analytics platforms, and fan/creator management tools.

Responsibilities

• Artist-led shortform content & coaching.
• Community platform management (Reddit/Discord/Twitch).
• Content marketing copy & tags.
• Digital advertising.
• Email & text list management/messaging.
• Fan data acquisition.
• Fan page management & coordination.
• Influencer campaigns.
• Seeding.
• Social/content calendars.
• Social platform management (TikTok, Instagram, etc.).
• UGC/clipping.

Skills

Community management

Digital marketing

Fan analytics

Social media

Tools

CRM systems

Social analytics platforms

Fan/creator management tools

Job description

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

The Community Manager is a core driver of the Audience Development Team, leading strategy and execution to build, grow, engage, and activate artist fan communities across social platforms and owned channels.

This role oversees the development of digital campaigns aligned with each project's creative direction, timeline, and target audience, ensuring every activation supports broader fan growth and engagement goals.

In close partnership with artists and their management teams, the Community Manager shapes a consistent and compelling content pipeline. This can range from early‑stage ideation and mood boards to hands‑on content capture with talent, depending on the needs of the campaign.

The position also manages third‑party partners, including agencies and independent contractors, driving alignment, maintaining creative standards, and maximizing output across all campaign touchpoints.

As one of five Community Managers, this role holds primary ownership of the R&B & K‑Pop genres and leads all campaigns within the space as the central point of accountability.

What you’ll do:

• Artist‑Lead Shortform Content & Coaching
• Community Platform Management (Reddit/Discord/Twitch)
• Content Marketing Copy & Tags
• Digital Advertising
• Email & Text List Management/Messaging
• Fan Data Acquisition
• Fan Page Management & Coordination
• Influencer Campaigns
• Seeding
• Social/Content Calendars
• Social Platform Management (TikTok, Instagram, etc.)
• UGC/Clipping

Who you are:

• 3+ years in entertainment or lifestyle‑based digital marketing or community management.
• Deep knowledge of the R&B & K‑Pop genres and their surrounding cultures.
• Firm understanding of fan psychology, digital tribes and platform‑specific behaviors.
• Experience using data to analyze campaign performance, fan sentiment and audience health.
• Strong communication skills with an adaptive tone to collaborate with peers, senior management and artists.
• Expertise in all social media and community platforms.
• Familiarity with CRM systems, social analytics platforms, and fan/creator management tools.

What we give you:

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company‑paid identity theft protection and resources for pets, mental health and meditation resources, industry‑leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back‑up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

California based applicants have certain rights under California law. Please see our California Recruitment Privacy Policy for more details.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

California Pay Range

USD 75,000 — 85,000 USD