Audience Growth Manager – Music & Fans

Roc Nation, LLC; New York (NY); On-site; USD 76,000 - 95,000; Full time

Benefits offered by this job

HEALTH: Medical, vision, dental and 0

Free concert tickets, paid time off (H

Career and skill development programs

401(k) program with company match

Job summary

Roc Nation is seeking a Manager of Audience Development (Distribution) to grow and retain fan bases for our artists and properties. You will create and execute data-driven campaigns that expand reach, drive engagement, and build loyalty across streaming and social platforms, collaborating with marketing and creative teams to maximize impact.

This high-pace role requires strong analytics, CRM, and growth strategies, plus experience with influencer partnerships and post-launch retention efforts.

Qualifications

• 2–3+ years of experience in audience development or digital marketing.
• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• Strong analytical skills to interpret data and adjust strategies.
• Passion for music and understanding of fan communities and digital trends.
• Experience with CRM platforms, fan segmentation, and loyalty programs is a plus.
• Excellent communication and project management in a fast-paced environment.
• Applicants must have work authorization in the U.S. without sponsor.

Responsibilities

• Develops and executes high-impact digital marketing campaigns to grow fan bases and engagement.
• Leverages data insights to create personalized experiences and retention initiatives.
• Partners with creative, marketing, and digital teams on campaign strategies and assets.
• Uses social media, email/SMS marketing, and influencer partnerships to nurture fan communities.
• Collaborates with influencers to expand reach and enhance streaming performance.
• Develops post-launch campaigns to maintain fan interest after releases.
• Works with artist teams to develop newsletter and CRM strategies.
• Builds relationships with audiences through direct outreach and community management.
• Reports results to stakeholders and proposes retention improvements.
• Other duties, as assigned.

Skills

Audience development

Digital marketing

Social media strategy

Analytics

CRM platforms

Email marketing

Influencer partnerships

Project management

Communication

Education

Bachelor’s degree in Marketing, Communications, Digital Media, or related field

Tools

CRM platforms

Email marketing tools

Analytics platforms

Job description

Roc Nation is seeking a Manager of Audience Development (Distribution) to grow and retain fan bases for our artists and properties. You will create and execute data-driven campaigns that expand reach, drive engagement, and build loyalty across streaming and social platforms, collaborating with marketing and creative teams to maximize impact.

This high-pace role requires strong analytics, CRM, and growth strategies, plus experience with influencer partnerships and post-launch retention efforts.