Qualitative Insights Director: Strategy & Client Impact

MERGE; Kansas City (MO); On-site; USD 114,000 - 168,000; Full time

Job summary

MERGE is a marketing and technology agency focused on health and wellness, delivering Whole Human Marketing by blending storytelling with AI. Our Qualitative Insight Director role drives research, strategy, and client-facing leadership across projects, with an emphasis on empathy, clarity, and impact.

The position emphasizes research design, user insights, and strategic storytelling for clients, with opportunities to mentor teammates and grow within a collaborative environment.

Qualifications

• 5+ years experience moderating and delivering client deliverables in a market research or agency setting.
• Experience translating research findings into strategy.
• Ability to coach and mentor team members assigned to projects.

Responsibilities

• Ensure all project aspects are delivered on time and meet client objectives.
• Design studies and proposals; craft questionnaires and discussion guides.
• Moderate 1:1 and group interviews and online engagements.
• Incorporate strategic elements into reports, including story flow and recommendations.
• Add visual elements to communicate the story and leverage industry frameworks to elevate the strategy.

Skills

Moderating

Client deliverables

Research design

Storytelling

Job description

MERGE is a marketing and technology agency focused on health and wellness, delivering Whole Human Marketing by blending storytelling with AI. Our Qualitative Insight Director role drives research, strategy, and client-facing leadership across projects, with an emphasis on empathy, clarity, and impact.

The position emphasizes research design, user insights, and strategic storytelling for clients, with opportunities to mentor teammates and grow within a collaborative environment.