Publisher Strategy Manager, Publisher Operations

TikTok

Los Angeles (CA)

On-site

USD 110,000 - 165,000

Full time

14 days+

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Job summary

A leading technology firm seeks a Publisher Strategy Manager in Los Angeles to analyze market data and enhance publisher outcomes. The ideal candidate possesses a strong educational background in business or data science and experience in media analytics. Collaborative and proactive individuals are welcome to apply to join a dynamic environment focused on driving innovation.

Qualifications

Experience in media, entertainment, or sports industries.
Proven track record in analytics and market research.
Strategic project management experience.

Responsibilities

Analyze content ecosystem data into actionable insights.
Design customized reports and visualizations for stakeholders.
Manage relationships with data providers for strategic decisions.

Skills

Analytical skills

Communication

Collaboration

Proactivity

Education

Bachelor's degree in Business, Economics, Data Science, Statistics

Tools

SQL

Tableau

Looker

Job description

Publisher Strategy Manager, Publisher Operations

Responsibilities
About the Team
TikTok's Publisher Strategy team is the analytical engine that leads key business and operational decisions, which drive symbiotic value for TikTok and its media partners. The team specializes in multimodal research, insight synthesis, short- and long-term strategy development, and XFN empowerment.

About the Role
This role involves synthesizing ecosystem data, conducting market and partner research, and creating impactful reports to guide leadership. It also requires strong collaboration across internal teams and external partners to shape strategy and elevate publisher outcomes on the platform.

Responsibilities
- Gather, synthesize and analyze content ecosystem data and research findings into clear, impactful insights for senior leadership and cross-functional teams that inform strategic decision-making, serve as a foundation for industry narratives, and improve business outcomes for TikTok and our top vertical partners
- Design and develop customized reports and visualizations that deliver actionable insights to internal stakeholders
- Conduct and facilitate various forms of qualitative and quantitative research, including partner/user surveys, market analysis, and competitive benchmarking
- Manage relationships with third-party data and insights providers from procurement to delivery
- Understand and champion the needs of publishers within TikTok, and drive business decisions that bring value to all stakeholders
- Liaise between Partnerships, Product, Data Science, Marketing, Legal and Business Development teams to facilitate key business decisions

Qualifications
Minimum qualifications:
- Bachelor's degree in Business, Economics, Data Science, Statistics, or a related field
- Experience in the media, entertainment and sports industries; with a demonstrable track record in analytics, business intelligence and market research projects
- Proven ability to communicate complex insights clearly and persuasively across different levels of an organization
- Experience managing cross-functional projects and collaborating with diverse stakeholder groups
- Highly proactive, detail-oriented, and comfortable navigating ambiguity in a dynamic, fast-paced environment
- Deep understanding of the dynamics between large rights holders and digital content platforms, including content creation, marketing/promotion and monetization

Preferred Qualifications:
- MBA or equivalent graduate degree
- Experience influencing without direct authority
- Familiarity with machine learning or advanced statistical methods
- Familiarity with Agile and design thinking methodologies, as well as media
- Strong technical proficiency with data pipeline tools, analytics platforms (e.g., SQL, Tableau, Looker), data visualization and survey/research methodologies and entertainment digital products
- Holistic strategy skillset, including quantitative and qualitative research, insight synthesis, data analysis, financial modeling and business case development

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $110000 - $165000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.