Publicity Assistant

Shore Fire Media; New York (NY); On-site; USD 46,000 - 48,000; Full time

Job summary

Shore Fire Media seeks a sharp publicity assistant for our Brooklyn team, reporting to Senior Account Executive Mikaela Duhs. The role supports non-music client campaigns across arts, culture, brands and events, inside a fast-paced, collaborative environment.

You’ll draft materials, monitor coverage, coordinate events, and help manage multiple priorities while learning the ropes of media relations, client communications and strategy.

Qualifications

• You have at least two internships at a public relations or corporate communications agency or a minimum of one year of experience in a comparable communications role.
• You have excellent time management, organizational skills and are detail-oriented.
• You welcome challenges, take initiative and are an eager problem-solver.
• You take direction well and are a team player with a growth mindset.
• You have exemplary writing, communication and storytelling skills.
• You are a voracious consumer of media and news.
• You love the business of public relations and the business of music/entertainment.

Responsibilities

• Learn the fundamentals of media relations, campaign strategy and client management.
• Work on multiple publicity campaigns from day one.
• Draft press releases, pitch letters, media alerts, talking points and other written materials.
• Draft and update press reports.
• Monitor coverage and share daily press clippings with supervisors and clients.
• Maintain organized, up-to-date client notes and campaign documents.
• Collaborate with team members on campaign strategy.
• Pitch clients for media coverage and other relevant opportunities.
• Coordinate the logistics of appearances, interviews, meetings and events.
• Manage tour and event press requests, invitations, preview pitching and press schedules.
• Attend and provide support at press events, concerts, red carpets and meetings.
• Communicate professionally with clients and stay on top of emails and action items.
• Schedule and confirm client calls and interviews, create calendar invitations and provide all necessary details.
• Cover client interviews via Zoom and in person.
• Draft call agendas, take detailed notes and send recaps and next steps.
• Communicate regularly with your supervisor about priorities, progress and anticipated deadline changes.
• Prioritize work within the context of each client’s broader goals and timeline.

Skills

Internships/experience

Time management

Initiative/problem-solving

Team player/growth mindset

Writing/communication

Media literacy

PR/entertainment knowledge

Attention to detail

Job description

We are looking for a sharp, ambitious publicity assistant to join our Brooklyn team. The Publicity Assistant will work closely with and report to Senior Account Executive Mikaela Duhs. We’re seeking someone with a strong interest in arts, culture, business and brands. The ideal candidate should be excited by the opportunity to work across a diverse roster of clients, which may include athletes, authors, brands, cultural institutions, music businesses and executives, festivals, nonprofits, talent and music venues. This role focuses primarily on non-music clients and will have limited involvement in artist and album campaigns. The position is ideal for someone who thrives in a fast-paced, collaborative environment, takes initiative, welcomes feedback, manages multiple priorities effectively and is eager to learn.

WHAT YOU HAVE

• you have at least two internships at a public relations or corporate communications agency or a minimum of one year of experience in a comparable communications role
• you have excellent time management, organizational skills and are detail-oriented
• you welcome challenges, take initiative and are an eager problem-solver
• you take direction well and are a team player with a growth mindset
• you have exemplary writing, communication and storytelling skills
• you are a voracious consumer of media and news
• you love the business of public relations and the business of music/entertainment

WHAT YOU’LL DO

• Learn the fundamentals of media relations, campaign strategy and client management
• Work on multiple publicity campaigns from day one
• Draft press releases, pitch letters, media alerts, talking points and other written materials
• Draft and update press reports
• Monitor coverage and share daily press clippings with supervisors and clients
• Maintain organized, up-to-date client notes and campaign documents
• Collaborate with team members on campaign strategy
• Pitch clients for media coverage and other relevant opportunities
• Coordinate the logistics of appearances, interviews, meetings and events
• Manage tour and event press requests, invitations, preview pitching and press schedules
• Attend and provide support at press events, concerts, red carpets and meetings
• Communicate professionally with clients and stay on top of emails and action items
• Schedule and confirm client calls and interviews, create calendar invitations and provide all necessary details
• Cover client interviews via Zoom and in person
• Draft call agendas, take detailed notes and send recaps and next steps
• Communicate regularly with your supervisor about priorities, progress and anticipated deadline changes
• Prioritize work within the context of each client’s broader goals and timeline

SALARY RANGE: $46k - $48k

ABOUT SHORE FIRE MEDIA

Shore Fire Media represents musicians, talent, creators, athletes, entrepreneurs, businesses and brands at the forefront of their respective fields as well as some of the most exciting established and emerging voices in the arts, entertainment, culture and beyond. From the Grammy’s coveted Best New Artist award to Fast Company’s “World’s Most Innovative Companies,” or People’s “Sexiest Man Alive” to Forbes’ “30 Under 30,” Shore Fire clients are universally acclaimed by some of the world’s most prestigious cultural institutions and sought‑after media alike — winning awards as well as topping bestseller and critics lists. We have represented recipients of Academy Awards, Emmy Awards, Tony Awards, NAACP Image Awards, BET Awards, Golden Globe Awards, Soul Train Music Awards, CMA Awards, Stellar Awards, GMA Dove Awards, Kennedy Center Honors, Webby Awards, Peabody Awards, the Pulitzer Prize and over 100 Grammys — as well as inductees of various halls of fame, from the Rock & Roll Hall of Fame to the Naismith Memorial Basketball Hall of Fame. Shore Fire staff aspire to a level of excellence that complements that of our clients. The agency is widely regarded as a best‑in‑class communications firm — cited by publications like Billboard and Variety and regularly named to Observer's annual list of the most powerful public relations firms. Our company culture is focused on learning by doing and we have a strong history of promoting staff from within. Many current senior staff began their careers at Shore Fire in junior roles.

This role is designed as an entry point into a long‑term career in publicity. Assistants work directly alongside experienced publicists, participate in campaign strategy discussions and receive ongoing mentorship and feedback while gaining hands‑on experience in media relations, client communications, strategy and event management. Integrated into active campaigns from day one, assistants develop the skills and expertise that have helped many former junior staff grow into more senior roles at Shore Fire.

Shore Fire is devoted to being an equal opportunity workplace and committed to offering equal employment opportunities regardless of race, ancestry, national origin, gender identity, sexual orientation, age, religion, or disability.