Publicist

EGC Group; New York (NY); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Flexible PTO

401K + Employer Matching

Company Luncheons and Events

Job summary

EGC Group is seeking a Publicist to enhance media coverage and manage public relations for diverse clients. The role involves pitching to journalists, developing PR strategies, and monitoring media coverage.

With 3-5 years of experience required, the ideal candidate will excel in writing and communication, and enjoy a flexible, hybrid work environment.

Generous benefits including flexible PTO, 401K matching and exciting company events are also offered.

Qualifications

• 3-5 years of experience in public relations or media relations.
• Proven track record of securing media placements in top-tier outlets.
• Exceptional writing skills with expertise in crafting news-worthy pitches and press releases.

Responsibilities

• Craft compelling, tailored pitches that resonate with journalists.
• Conduct daily media outreach to secure interviews, features, and news coverage.
• Develop and execute strategic media campaigns.

Skills

Public relations expertise

Media relations

Writing skills

Communication skills

Organizational skills

Job description

The EGC Group is an award-winning creative and media marketing agency with a nurturing and flexible culture. We have a passion for ideas, an entrepreneurial spirit and a global client roster that includes Brother International, Canon and Mayo Clinic. We offer hybrid work styles and flexible PTO, as well as medical and 401K benefits. We are a member of AMIN, a network of 60 agencies in 27 countries around the world.

The Role

We're seeking a Publicist to drive media coverage and execute day-to-day public relations efforts for a broad roster of clients. You will toggle between pitching consumer and trade media (as applicable), support in the creation of earned media strategies, research appropriate news verticals and reporters, write compelling narratives, and secure media coverage that support your client’s vision and mission.

Position Reports to: Director of Public Relations

Hybride Work Schedule: Brooklyn and/or Melville + Remote

Role Type: Open (Part-time, Full-time, Freelance, etc.)

Key Responsibilities

• Craft compelling, tailored pitches that resonate with journalists and editors
• Conduct daily media outreach via email and phone to secure interviews, features, and news coverage
• Develop and execute strategic media campaigns to secure coverage in targeted publications and outlets
• Build and maintain comprehensive, up-to-date media lists across relevant beats and industries
• Write press releases, media alerts, and other PR materials
• Monitor media landscape and identify timely news hooks and opportunities
• Track coverage and provide regular reporting on media placements and campaign performance
• Maintain strong relationships with journalists, editors, and media contacts

Qualifications

• 3-5 years of experience in public relations or media relations
• Proven track record of securing media placements in top-tier outlets
• Exceptional writing skills with expertise in crafting news-worthy pitches and press releases
• Strong understanding of media landscape and what makes a story compelling
• Highly organized with ability to manage multiple client accounts simultaneously
• Excellent communication skills and attention to detail

What We Offer

• A streamlined role that allows you to focus on what you do best.
• Flexible PTO and Summer Fridays
• Hybrid Work Schedule (Brooklyn and/or Melville, Long Island locations)
• 401K + Employer Matching
• Life Insurance, Aflac and Additional Auxiliary Benefits
• Regular (and FUN!) company Luncheons, Outings and Events