Publicist

Manifest Group; New York (NY); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Unlimited PTO

100% health insurance

401k

Bonuses for new business

Career development budget

Wellness budget

Early Fridays off (4pm)

Hybrid work environment

Dog-friendly office

Manifestival Lisbon trip

Job summary

Manifest Group in New York seeks a PR lead to own day-to-day earned media delivery across campaigns and press office accounts, driving strategy and timely execution.

You’ll turn ideas into compelling pitches, refine messaging for media readiness, and build lasting journalist relationships while mentoring teammates and moving fast without compromising quality.

Qualifications

• 4 years of experience in PR at an agency, leading earned/culture-driven work for consumer and lifestyle brands.
• Deeply plugged into culture — from trends to talent moves — and understand how media, creators, and cultural touchpoints connect to amplify a story.
• Results-oriented without being metrics-obsessed — you care that work lands in a way that matters.
• Strong relationship-builder with a network you actively leverage.
• Sharp on strategy — turn vague client asks into clear, compelling earned ideas.
• Clear, compelling writer who tailors pitches, messaging, and materials to the outlet and moment.
• Collaborative and direct — improve work without overcomplicating it.
• Mentor who helps teammates sharpen instincts, grow networks, and develop professionally.
• Move fast without cutting corners, delivering thoughtful, high-quality work.

Responsibilities

• Own day-to-day earned media delivery across campaigns and press office accounts, leading PR execution end-to-end including timelines, assets, workflows, reactive opportunities, incoming requests, and resourcing.
• Turn creative ideas into clear press strategies, story angles, narratives, and pitching plans.
• Help shape and refine key messaging so stories are clear, compelling and media-ready.
• Lead pitching end-to-end — targeting the right outlets, securing coverage and maintaining momentum.
• Write high-quality press materials, from releases to pitches, that are sharp, considered and tailored.
• Ensure consistent coverage across campaign phases, from early awareness through to post-launch.
• Build and maintain strong working relationships with journalists, editors and producers.
• Stay close to culture and media, proactively spotting opportunities to land stories in timely and relevant ways.
• Spot ways to extend coverage beyond initial stories and keep a steady drumbeat of activity.
• Manage media lists, contact databases and outreach tracking with accuracy and discipline.
• Provide clear, confident updates to clients on activity, coverage and performance.
• Work closely with Account, Creative and Production teams to ensure all materials are press-ready.
• Translate media coverage into simple, relevant insight for clients.

Skills

PR experience

Relationship building

Story pitching

Strategic thinking

Job description

You're culturally wired. You catch trends early, know which stories resonate with which editors, and have relationships that open doors. You think in campaigns but execute in details — and you know the difference between coverage that looks good in a report and coverage that actually moves the needle.

What You’ll Do

• Own day-to-day earned media delivery across campaigns and press office accounts, leading PR execution end-to-end including timelines, assets, workflows, reactive opportunities, incoming requests, and resourcing
• Turn creative ideas into clear press strategies, story angles, narratives, and pitching plans
• Help shape and refine key messaging so stories are clear, compelling and media-ready
• Lead pitching end-to-end — targeting the right outlets, securing coverage and maintaining momentum
• Write high-quality press materials, from releases to pitches, that are sharp, considered and tailored
• Ensure consistent coverage across campaign phases, from early awareness through to post-launch
• Build and maintain strong working relationships with journalists, editors and producers
• Stay close to culture and media, proactively spotting opportunities to land stories in timely and relevant ways
• Spot ways to extend coverage beyond initial stories and keep a steady drumbeat of activity
• Manage media lists, contact databases and outreach tracking with accuracy and discipline
• Provide clear, confident updates to clients on activity, coverage and performance
• Work closely with Account, Creative and Production teams to ensure all materials are press-ready
• Translate media coverage into simple, relevant insight for clients

Who You Are

• You have 4 years of experience in PR at an agency, leading earned/culture-driven work for consumer and lifestyle brands.
• You’re deeply plugged into culture — from trends to talent moves — and understand how media, creators, and cultural touchpoints connect to amplify a story.
• You’re results-oriented without being metrics-obsessed — you care that work lands in a way that matters.
• You’re a strong relationship-builder with a network you actively leverage.
• You’re sharp on strategy — you can take a vague client ask and turn it into a clear, compelling earned idea, knowing when to push a story and when to hold.
• You’re a clear, compelling writer who tailors everything — pitches, messaging, materials — to the outlet and the moment.
• You’re collaborative and direct — improving work without complicating it.
• You’re a mentor who helps teammates sharpen instincts, grow networks, and develop professionally.
• You move fast without cutting corners, delivering thoughtful, high-quality work every time.

Salary and benefits

• Salary range: $80,000-$100,000
• Unlimited PTO
• 100% employee medical insurance coverage
• 401k
• New business bonuses
• Individualized career development + personal training budget
• Monthly wellness budget through Juno
• Early end on Fridays (4pm regularly, 1pm during summertime)
• Hybrid, flexible work environment (+ a dog friendly office)
• Ticket to our annual Manifestival, held in Lisbon in April this year