Publicist

EGC Group; Melville (NY); On-site; USD 60,000 - 80,000; Full time

Job summary

A public relations firm in Melville, NY is seeking a Publicist to drive media coverage and execute outreach efforts for various clients. The role requires 3-5 years of experience in public relations, exceptional writing skills, and a strong understanding of the media landscape. You'll craft pitches, conduct media outreach, and develop media campaigns to enhance client visibility.

Qualifications

• 3-5 years of experience in public relations or media relations.
• Proven track record of securing media placements in top-tier outlets.
• Strong understanding of media landscape and what makes a story compelling.

Responsibilities

• Craft compelling, tailored pitches that resonate with journalists.
• Conduct daily media outreach to secure interviews and coverage.
• Develop and execute strategic media campaigns.

Skills

Public relations experience

Media outreach skills

Exceptional writing skills

Organization skills

Communication skills

Job description

We’re seeking a Publicist to drive media coverage and execute day-to-day public relations efforts for a broad roster of clients. You will toggle between pitching consumer and trade media (as applicable), support in the creation of earned media strategies, research appropriate news verticals and reporters, write compelling narratives, and secure media coverage that support your client’s vision and mission.

Position Reports to: Director of Public Relations

Primary Responsibilities

• Craft compelling, tailored pitches that resonate with journalists and editors
• Conduct daily media outreach via email and phone to secure interviews, features, and news coverage
• Develop and execute strategic media campaigns to secure coverage in targeted publications and outlets
• Build and maintain comprehensive, up-to-date media lists across relevant beats and industries
• Write press releases, media alerts, and other PR materials
• Monitor media landscape and identify timely news hooks and opportunities
• Track coverage and provide regular reporting on media placements and campaign performance
• Maintain strong relationships with journalists, editors, and media contacts

The Ideal Candidate Will Possess The Following Skills

• 3-5 years of experience in public relations or media relations
• Proven track record of securing media placements in top-tier outlets
• Exceptional writing skills with expertise in crafting news-worthy pitches and press releases
• Strong understanding of media landscape and what makes a story compelling
• Highly organized with ability to manage multiple client accounts simultaneously
• Excellent communication skills and attention to detail

The EGC Group is an equal opportunity employer. In accordance with anti-discrimination laws, The EGC Group prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.