Public Sector Field Marketing Senior Specialist

Hack-the-Box; Atlanta (GA); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Salary USD 100000-120000 per year

Medical, dental & vision 100% employer

401K with employer match

Life and AD&D insurance

Disability insurance

FSA - healthcare & dependent care

Paid parental leave

25 days annual leave

Home office allowance

Training budget & conferences

State-of-the-art equipment

HTB lab access

Job summary

Hack The Box is seeking a Public Sector Field Marketing Senior Specialist to lead the field marketing strategy across federal, state, local, and education markets. You will partner with Public Sector Sales to build integrated programs that create demand, engage priority accounts, accelerate opportunities, and strengthen HTB’s presence in government markets.

In this role, you will develop audience-specific campaigns addressing workforce readiness and procurement challenges, using ABM, digital

Qualifications

• Five+ years in B2B marketing and field marketing/demand generation.
• Experience marketing to Public Sector audiences across government and education.
• Strong background in integrated campaigns that drive pipeline and revenue.

Responsibilities

• Define and lead Public Sector field marketing strategy across federal, state, local, and education markets.
• Develop multi-channel campaigns (digital, ABM, events, content) for priority accounts.
• Partner with Public Sector Sales to align plans with pipeline and revenue objectives.
• Manage marketing budget and track KPIs to optimize impact.
• Collaborate with partner marketing and sales to build joint programs with channel partners.

Skills

B2B marketing

Field marketing

Demand generation

ABM

Public Sector

SaaS cybersecurity

Partner marketing

Sales alignment

Campaign analytics

Budget management

HubSpot / CRM

Executive engagement

Tools

Marketing automation

CRM

HubSpot

Job description

Ready to embark on the quest of joining Hack The Box?

At the end of this thrilling journey, you'll become a proud member of Hack The Box, with the ultimate mission to help redefine cybersecurity expertise. Get ready for an exciting adventure into the world of cybersecurity!

The core mission of the Public Sector Field Marketing Senior Specialist:

This is an exciting opportunity to lead Hack The Box’s field marketing strategy for the Public Sector. You will partner closely with the Public Sector Sales team to build integrated marketing programs that create demand, engage priority accounts, accelerate opportunities, and strengthen Hack The Box’s presence across federal, state, local, and education markets.

This role goes well beyond event execution. You will develop audience-specific campaigns that address the unique cybersecurity workforce, readiness, and procurement challenges facing government organizations. Using account-based marketing, digital campaigns, content, webinars, executive programs, partner initiatives, and strategic events, you will help turn Public Sector priorities into measurable pipeline and revenue.

During your first six months, you will focus on developing the Public Sector marketing strategy, establishing strong alignment with Sales, identifying priority audiences and accounts, launching initial campaigns, and building a consistent measurement framework.

Location & Work Mode:

• US, East Coast / Central US
• Fully Remote

The fellowship you’ll be joining:

You will join Hack The Box’s global marketing organization and work closely with the AMER Field Marketing, Demand Generation, Partner Marketing, Product Marketing, Content, Digital, Brand, Communications, and Marketing Operations teams.

You will be the primary field marketing partner to the Public Sector Sales organization, ensuring that Public Sector priorities are represented across the broader marketing strategy.

What success looks like:

• A clear and scalable Public Sector marketing strategy is established.
• Marketing and Sales share priorities, target accounts, campaign plans, and performance goals.
• Priority accounts demonstrate stronger engagement across relevant buying groups.
• Marketing programs create qualified pipeline and help progress existing opportunities.
• Public Sector events are connected to coordinated pre-event, onsite, and post-event campaigns.
• Hack The Box strengthens its reputation as a strategic partner for cyber workforce development and readiness.
• Campaign performance is consistently measured and used to inform investment decisions.

Additional Resources for you to check:

• Mastering momentum: A look back at HTB 2025 Revenue Kickoff event
• Meet Dimitris, one of HTB Marketeers.

The adventures that await you once you start as a Public Sector Field Marketing Senior Specialist at Hack The Box:

• Own the Public Sector field marketing strategy from planning through execution, measurement, and continuous optimization, across federal, state, local, and education markets.
• Partner with Public Sector Sales leadership to develop quarterly and annual marketing plans aligned with pipeline, revenue, account priorities, and business objectives.
• Build integrated, multi-channel campaigns for Public Sector audiences, combining digital programs, content, webinars, executive engagement, ABM, events, and partner initiatives.
• Develop targeted ABM and account engagement programs for priority agencies, organizations, and strategic opportunities, engaging decision-makers across security, workforce development, procurement, and technical teams.
• Translate Hack The Box’s value proposition for Public Sector audiences, working closely with Product Marketing and Content to adapt global messaging and campaigns to market-specific needs.
• Develop pre- and post-event strategies that extend conferences and field activities into broader demand-generation, account engagement, and pipeline acceleration programs.
• Collaborate with Partner Marketing and Sales to build joint demand-generation programs with channel partners, government contractors, resellers, and relevant technology partners.
• Identify and develop opportunities for Public Sector thought leadership, customer advocacy, executive engagement, and community-building, while managing the marketing budget and prioritizing investments based on strategic and pipeline impact.
• Establish and track program KPIs including account engagement, qualified pipeline, opportunity acceleration, and attributed or influenced revenue; provide regular performance insights and use campaign results and sales feedback to continuously optimize the strategy.

Skills, knowledge, and experience points required to unlock the role of Public Sector Field Marketing Senior Specialist at Hack The Box:

• At least five years of B2B marketing experience, including experience in field marketing, demand generation, account-based marketing, or integrated campaigns.
• Experience marketing to Public Sector audiences, ideally across federal, state, local, or education markets.
• Experience in B2B SaaS, cybersecurity, workforce development, or another complex technology category is strongly preferred.
• Demonstrated ability to create integrated campaigns that contribute to pipeline and revenue—not only execute events.
• Strong understanding of Public Sector audiences, sales cycles, procurement considerations, and partner ecosystems.
• Experience working closely with Sales teams to identify priorities, select accounts, and develop coordinated account-engagement plans.
• Hands‑on experience with marketing automation, CRM, ABM, and reporting platforms such as HubSpot.
• Ability to balance strategic planning, creative thinking, analysis, and hands‑on execution.
• Strong project-management skills with the ability to manage multiple programs, stakeholders, deadlines, and budgets.
• Excellent written and verbal communication skills.
• A collaborative, proactive approach and the confidence to lead cross‑functional initiatives in a fast‑moving global organization.

What your Hack The Box adventure will have in store:

• You'll have the exhilarating opportunity to contribute to a product that is highly appreciated by users and the cybersecurity community at large.
• You'll experience a highly supportive and caring environment, fostering growth, flexibility, and autonomy.
• You'll embark on an exciting journey of continuous learning and problem-solving, leveling up as our organization grows.
• Most importantly, you'll have a blast at HTB because fun is an essential ingredient in our recipe for success! Just wait until you see our global meet‑ups!

The gems you’ll be enjoying:

• USD 100000-120000
• Medical, Dental & Vision (employee coverage 100% paid for by Hack The Box)
• 401K w/ employer match
• Employer-paid Life and AD&D Insurance
• Supplemental Life Insurance
• Short-term and Long-term Disability
• Healthcare and Dependent Care FSA
• Paid paternity & maternity leave
• 25 annual leave days
• Home Office Allowance
• Dedicated budget for training and professional development, participation in conferences
• State-of-the-art equipment
• Full access to the Hack The Box lab offerings; so you can learn how to hack

ABOUT HACK THE BOX

Hack The Box is the leading cyber readiness platform for the agentic era, battle‑testing and upskilling both humans and AI agents to enhance organizational cyber resilience. Trusted by the Fortune 500, government agencies, and MSSPs, the platform delivers threat‑informed learning paths consisting of real‑world scenarios in gamified labs and live‑fire simulations that build and validate offensive and defensive cyber capabilities. With a loyal community of more than 4 million members and 800+ enterprise customers, Hack The Box empowers teams and intelligent systems alike to strengthen cyber defenses and reduce breach risk effectively.

Delivering continuous learning alongside industry-recognised certifications and certificate programmes aligned with major workforce frameworks such as ENISA ECSF and NIST NICE, Hack The Box demonstrates external validation through recognised accreditation and role‑based qualification recognition, including its ANAB‑accredited HTB Defence Operations Analyst (DOA) certificate programme and HTB CPTS, accepted for FedRAMP 3PAO penetration tester personnel.

Rapidly growing its international footprint and reach, Hack The Box is headquartered in the UK, with additional offices in the US, Australia, and Greece.

Take a sneak peek at how it is to be part of HTB. Get more insights about our HTB culture and employee experience by visiting the "about us" section of our site, our career site, and Glassdoor.

At Hack The Box, we are committed to fostering a diverse, inclusive, and equitable workplace. We believe that diversity enriches our performance, services, and the communities we serve. As such, we ensure that all job applications are considered solely based on merit, skills, and qualifications. We do not discriminate on grounds of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are dedicated to providing a fair and respectful work environment that reflects our values.

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