Public Sector Digital Communications Specialist

City of New York; New York (NY); On-site; USD 63,000 - 80,000; Full time

Job summary

SmartRecruiters, Inc. in New York City seeks a Digital Communications Associate to support the Office of Labor Relations. You will draft content for blogs, newsletters, and social platforms, and help explain health benefits and labor policies to a broad audience.

You will work with the Director of Communications to track campaign performance, refresh intranet content, and coordinate internal events, ensuring consistent brand voice across channels for millions of NYC public servants and retirees.

Qualifications

• A baccalaureate degree from an accredited college and two years of experience in community work or community centered activities in an area related to the duties described above; or
• High school graduation or equivalent and six years of experience in community work or community centered activities in an area related to the duties as described above; or
• Education and/or experience which is equivalent to the above, with at least one year of experience as described in item 1.

Responsibilities

• Content Creation & Copywriting: Drafting, editing, and formatting materials for blogs, newsletters, and social platforms.
• Social Media Management: Scheduling posts across platforms, monitoring audience comments, and ensuring consistent brand voice.
• Digital Analytics: Tracking metrics using tools like Google Analytics or platform dashboards to evaluate campaign performance.
• Email Marketing: Designing and sending newsletters for health and employee benefits externally, as well as internal OLR communication newsletters.
• Website/Intranet Updates: Refreshing site visuals and content, uploading publications, and optimizing pages for digital engagement and user experience.
• Graphic/Multimedia Design: Oversee the creation of infographics and short-form video content to explain health plan details and agency updates.
• Internal Communications: Assist with planning internal events and staff meetings as necessary.

Job description

SmartRecruiters, Inc. in New York City seeks a Digital Communications Associate to support the Office of Labor Relations. You will draft content for blogs, newsletters, and social platforms, and help explain health benefits and labor policies to a broad audience.

You will work with the Director of Communications to track campaign performance, refresh intranet content, and coordinate internal events, ensuring consistent brand voice across channels for millions of NYC public servants and retirees.